The HTA is repeating its Autumn PR campaign ‘Plan it, Plant it this Autumn’, starting this month.

The campaign was launched at June’s National Plant Show with the aim of encouraging gardeners to continue gardening throughout the autumn. It also aims to tap into the growing interest in gardening among younger consumers.

A key message is that that the garden is not dormant during the winter. Autumn gardening activities like lawn care, planting, autumn bedding, trees, fruits and wild bird care will be highlighted.

Research commissioned by the HTA revealed that 41% of gardeners mistakenly believe that fruit trees and soft fruit should be planted in spring, whilst 45% thoiught that spring bulbs should also be planted in spring.

Autumn is also an important time to prepare lawns for the winter and to start feeding garden birds.

Last year’s campaign was a runaway success with garden centres across the country downloading ‘Plan it, Plant it’ POS and logos to use in their own marketing initiatives.

More details from: hta.org.uk