In This Issue
Win funky and fabulous Poinsettia umbrellas with Stars for Europe!
Doff Portland brand acquired by 151 Products
Cocaine dealers spotted at Squires GC sent to jail
Record sales recorded as Christmas shoppers flock to Bents
Getting ready for Christmas
Get your tickets to The Greatest Christmas Party Ever
Year to date sales 9% down say HTA
New London apple variety is named ‘Core Blimey’
GCA announces 12 regional Christmas display winners
Green Light for Highfield Garden World
Product innovation drives sales for Town & Country
Garden products sales are beating the cold snap
European awards for Scotsdales Garden Centre
Derek Bunker on STV pest control products
Shoot wins 'Website of the Year' award
GCA to relocate to HTA premises
Sustainability award for Marshalls' marketing director
Big sales for small bags of compost
Bestsellers Update
Bestsellers Top 50 chart every week
 

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The Greatest Christmas Awards are organised by GTN in association with Harrogate Christmas & Gift Fair...
 

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...and generously sponsored by...
 

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Kaemingk
 

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Premier Decorations
 
Premier logo bow

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SOLEX at the NEC
 

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Vision Commercial Kitchens
 

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Snowtime
 

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Arena Group
 

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Send us your news and great ideas

Contact us with your news.  Email mike.wyatt@tgcmc.co.uk or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700

31546 Garden Re-Leaf#2ECB0C

 


Win funky and fabulous Poinsettia umbrellas with Stars for Europe!


It may be raining but Stars for Europe have the perfect solution. Not just a whole host of promotional ideas to help you sell more plants but a chance to win a special, scarlet, strictly limited edition Poinsettia umbrella as well.

Stars for Europe want to find the garden centres that make the best use of all the marketing materials available on the www.sfe-web.com website.  

In previous editions of GTN Xtra, Stars for Europe have already told you about:
  • The training films with inspiring ways to display your plants in store
  • The short films with design and care tips you can play in store or on your website, to add interest to a display and catch your customer’s attention
But that’s just the start of it… there’s also:

Professional-looking POS material you can customise with your own logo and message

Loads of great advice on how to care for the plants, making sure your Christmas display is filled with Poinsettias in all their glory.

Downloadable press releases on how to care for the plants which you can amend with your own details and send to your local media, giving them a great seasonal article with local expert opinion. Local papers often pick up on this sort of thing, especially if you include a gorgeous, high-res image. There are plenty to download on www.stars-for-europe.com.

A wealth of materials to add some movement and sparkle to your website, including banner ads and fun online games. There are even Poinsettia e-cards you can send to your customers, or embed in your website so they can send them to each other!

(And if you don’t yet have a website, Stars for Europe even have easy-to-follow guidelines for building one!)

A whole Quality Campaign section with everything you need to educate your customers on how to look after the plants, with downloadable care cards and posters. There’s even a video with cute cartoons showing how to care for them - really easy to embed in your website, or link to from your Facebook page : http://www.sfe-web.com/en/QM-themenspecial-qualitaet



Picture courtesy of Fresh @ Burcot Garden Centre

There’s so much on there that could make a difference to your sales and Stars for Europe want you to have a go at using it. And as an added incentive… as if you need one!… the company will be giving away some of their limited edition Stars for Europe brollies, (like the one Emily is holding above) for you and your staff* in return for the best pictures of you using the materials. What you enter is entirely up to you… for example it could be:

A photo of the poster up in your store
A screen-grab of your website with a banner ad on
A link to your Facebook page where you have embedded or linked a video
Or whatever else you like!

So have a look around www.sfe-web.com! If there’s anything you can’t find, or would like help with, get in touch with Stars for Europe and they'll go through it with you: email hello@purplespotted.com or call 0208 939 6474.

CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION AND STARS FOR EUROPE




*Maximum three umbrellas per store
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