The AMES Companies merchandising teams have been busy installing dedicated product displays in hundreds of garden centres across the country; the first of which was Selby Garden Centre. Here, Merchandising Manager, Brian Cobb, tells us more about this exciting milestone for the tool brand...

First launched at Glee 2023 to critical acclaim, AMES Tools is fast becoming one of the most exciting launches to hit the garden retail sector for many years. Combining world-class tool expertise, a heritage few others can boast, and a dedicated team passionately advocating for the brand’s multiple ‘market firsts’, quality of construction and breadth of range, AMES Tools is “the one to watch” in the year ahead. Here, AMES Tools Product and Marketing Director, Caroline Elliott, talks us through the AMES Tools difference and how this range has come into being.

With another busy year ahead, earmarked with significant investment, expanding product portfolios, and improved efficiencies across all its leading garden brands, the AMES Companies must ensure its logistics systems are ready to respond. With Transport Manager, Emily Handley, at the helm, it’s safe to say AMES customers can rest assured that the company is well prepared to fulfil customer deliveries throughout 2024. Here, Emily tells us more about the preparations she and her team have made to ensure industry-leading standards are exceeded with every delivery.

When launching a new tool brand, one that is full of industry firsts and game-changing design innovations, the marketplace sits up and notices. But when you add in a famous face, one that has adorned our screens for over 20 years and inspired a generation of gardeners, as the brand’s ambassador, it suddenly becomes an even more exciting proposition for retailers and consumers alike. Introducing David Domoney as the AMES Tools’ Brand Ambassador.

Since landing in stores nationwide in January, AMES Tools have made their mark – not least at Burston Garden Centre where sales have since increased 17% since switching out a previous supplier. Sam Stickland, Garden Care Manager at Burston Garden Centre shares the retailers experience so far this season since they made the switch: the centre has seen increased sales, thanks to high quality tools that are expertly merchandised by the AMES Tools team.

Adorned with the many recognisable logos that make up the AMES Companies family of brands, including Kelkay, La Hacienda, Apta and Easy Fountain, the new fleet of AMES merchandising vehicles is set to be a regular sight on the roads of the UK...

Brought to market based on more than 250 years of tool expertise, the all-new portfolio of garden and lawn tools from AMES Tools offers something a little different. In this new series, we take a closer look at the unique innovations that set the AMES Tools offering apart from what is currently available in the market, whilst building brand loyalty...

Tempered Steel creates a new generation of high-quality spade heads. After undergoing an intensive heat treatment, these heads are designed to last. Tempering creates optimum wear resistance and strength, whilst enabling flexibility when it’s needed most.

Double-sided tines offer multiple functionalities. Use the longer tines for heavy-duty jobs such as loosening soil, levelling gravel or collecting weeds and debris from winter weather and garden maintenance. The shorter, finer tines are perfect for preparing seed beds or scarifying lawns.