Choice Marketing has announced the addition of another new garden centre to the Group – Bay View Garden Centre in Carnforth. This is hot on the heels of Bow Garden & Aquatic Centre, of Crediton, and Cardwell Garden Centre, of Gourock, who both joined earlier this year.
This brings the number of centres within Choice Marketing to 48 and a total group retail turnover in excess of £170m.
Lisa Clarke, the owner of Bay View, said: “We are excited to have joined Choice Marketing and to be working with the central team and other member garden centres. Membership presented many opportunities for us to benefit from the knowledge and support within the group. We have already been warmly welcomed and look forward to meeting fellow members over the coming year.”
Dave Tucker, owner of Bow, said: “We are delighted to have joined the membership of Choice Marketing Group, and have been welcomed by the very supportive, positive community of great garden centres and the professional and helpful central team. We look forward to contributing and growing within the group."
Commenting on the three new members, Michelle de Lavis-Trafford, CEO of Choice Marketing, said: “We are delighted to have welcomed all three of these lovely garden centres into the Choice family, and we look forward to helping them improve their profitability, sharing in our group successes and generally sharing best practice.
“Following a good season in 2022, Choice has once again repaid over £2.6m back to its members in rebates. This really does exemplify the power and positive rewards of working together within an established Organisation, with fantastic support from our key suppliers. Although all our member centres are both independently owned and run, we do speak with one voice in our relationships with our suppliers”.
Choice is one of the industry’s leading buying and marketing groups and has forged strong and mutually beneficial working relationships with dozens of key suppliers throughout the garden centre, gift, home and leisure sectors. Members benefit from a fully supportive central admin team and gain enormous support from other Members too, it is a true co-operative. Additional benefits from preferential credit/debit card rates to preferential purchasing of catering supplies through its partner agency, and a whole lot more.
Choice Members value the combined influence and buying strength that Choice gives its Members and far exceeds anything they could possibly achieve on their own. The enhanced service that Members receive from suppliers, combined with the direct lines of communication, that the team at Choice have with key account managers, right across the supply chain, ensures that any issues are dealt with quickly and efficiently.
Choice Marketing has also announced further details of its annual conference and trade show which this year takes place at The Chesford Grange Hotel on the 27th September, and bookings are already coming in thick and fast for this great annual event. With further new member enquiries already in the pipeline, Choice is now rapidly approaching its optimum number of members, which is set at 50.
If you would like to know more about the benefits of membership, please contact Michelle de Lavis-Trafford at info@choice-marketing.co.uk to arrange an informal chat.
