What a start to August! Sales volumes in the GTN Bestsellers Garden Centre Epos data increased week on week by 3.3% and as well as being 38% up on the same week in 2019 they were 5% up on last year’s sales for the same week.
Last year we saw a small uplift during the first week of August but before that you have to go back to 2013 when there was a significant rise in sales at the start of August.
Non-core gardening sales appear to have been the big increase vs 2020, probably driven by increased visits for summer dining at garden centres. Wild Bird Care sales benefitted from increased footfall with Top 50 GTN chart volumes up by 30% on last year.
It will be interesting to see if non-core gardening sales continue to boom during the summer as more restrictions are lifted.
Please note our last week, year on year comparisons, below, are now back to 2020.
GTN Bestsellers Top 50 sales volumes compared to the same week in 2020: week 32.
- Garden Products Top 50 – down 21%
- Growing Media Top 50 – down 35%
- Veg 2 Gro Top 50 – down 32%
- Wild Bird & Wildlife Care Top 50 – up 30%
GTN Bestsellers All Sales volumes compared to the same week in 2020: week 32.
- All Plants with Barcode index – down 17%
- All Items with Barcode index – up 5%
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