During the recession simple peasant foods such as bread have had a makeover and used correctly they can really drive sales in cafés and coffee shops

Scrambled eggs on charred sourdough toast, sounds so much more appealing than the old scrambled eggs on toast.

Fabulous breads offer an interesting upselling opportunity, “would you like one of our speciality breads with that” Bread is an upsell to salads, soups, stews and many of our dishes.

Who could resist mashed potato and beer bread, rosemary sourdough, or an oatmeal and honey roll?

Not only are artisan breads full of flavour, they are also better for us, as the gluten in the loaf is partly broken down by the fermentation process. With their price premium they are also a great way to boost customer spend.

Doug can be contacted through his website, www.waringstewartassociates.co.uk