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The National Plant Show returns in 2022
With eight weeks to go until Glee 2021, show organisers unveil a new date for next year’s event
SOLEX 2021 On-Line remains open for buyers looking for next seasons bestsellers
Glee at the Yard becomes permanent showroom at Woodlodge
Coffee Logs manufacturer, bio-bean, recognised as a 'Best For The World' B Corp for the Environment
Coco & Coir™ proves its growing credentials in further trials
Hampton Court project recreated at Perrywood
Create summer vibes in the city with elho’s loft urban range
July’s Market update shows sustained garden centre sales
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Squire’s encourage local school children to grow their own
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Nicholas Marshall interview live on-line now
Sales Manager/Sales Agent to cover Southern Region of England
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Houseplants will suffer from loneliness in a post-lockdown world, horticultural expert warns  
RHS and Oasis announce limited-edition nature-inspired fashion range
RECOUP wins Innovate UK funding for plastics recycling communications research
Nursery Trade Fair Foundation launches novelty showcase
BHETA urges dialogue in preference to supply chain penalties
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Ever Given container ship leaves the Suez Canal 106 days late
First week of July 24% up on 9-year average
New Products, Glee Style
Blue Diamond trials Dansand NO GROW, the joint filling sand with natural weed inhibitors
GIMA judging complete – find out who wins on Nov 11
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Perrywood at Christmas 2020 - with correct photo gallery now...
Squires Badshot Lea - Christmas 2020
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All the latest news from the world of pet products
Pet firm's foundation supports dog training to detect COVID-19
Pet Munchies wins major product awards
Small pets at Jimmy’s Farm tuck into free food
James Wellbeloved launches superfood range
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James Wellbeloved launches superfood range

Leading brand James Wellbeloved has launched its first superfoods dog range to meet the demand for premium and wholesome petfood.

 

Almost a third (30%) of millennials, in particular, see natural benefits as a key element when making pet food purchases, representing an opportunity to recruit younger consumers into the brand.

 

The range has had strong, positive consumer reaction during testing, with the dual shaped kibbles being perceived as healthier by pet owners. The packaging also proved a hit among these shoppers, with clear messaging communicating the natural and premium nature of the product.

 

Arthur Renault, Marketing Portfolio Director at Mars Petcare, comments: “The new superfoods range from James Wellbeloved is the brand’s biggest innovation in 15 years. Offering a premium petcare proposition for both adult dogs and puppies, it supports retailers in encouraging trade up.

 

"Since the pandemic began, consumers have started spending more time with their pets, with 72% of dog owners saying they prefer the company of their dogs to humans, leading to an increased desire to treat their companions to the very best. 

 

“The ingredients in this dry food draw upon the super power of nature, with kale being a natural source of antioxidants, chia seeds containing omega 3, and the quinoa and sweet potato being a source of fibre. The importance of wellbeing among consumers is translating into the choices they are making for their pets, with 75% of pet owners reporting concerns over health, and it is becoming a key driver for purchase.”

 

The James Wellbeloved Superfoods range is rolling out in stores now in 1.5kg and 10kg bags with an RRP of £12.99 and £39.99 respectively.

 

The launch will be supported by in-store and online POS which call out the key benefits of the product and increase awareness of the launch. 

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