Where there's smoke, there's sales
We’ve seen some great displays of Chimneas in recent garden centre visits, plenty of red flame effects – but none to rival the display at The Garden Retail Experience in Holland earlier this year.
What made that Chimenea display so enticing was the addition of a scent machine blowing out the smell of a wood fire burning.
It really did make you stop and look to see which Chimenea was actually alight!
Adding scent to display works so well in the candle department so what’s to stop you adding it to other displays and store areas. The sense of smell can really stimulate buying decisions.
The company adding scents to displays at The Garden Retail experience were ScentAir.
In the UK they can be contacted via: jr@scentairuk.com
GTN Bestsellers is arranging a trip to The Garden Retail Experience next year from 17-19 Feb 2016. If you’re interested in joining us, email: trevor.pfeiffer@tgcmc.co.uk
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