SBM Life Science has introduced Baby Bio-branded Houseplant Care Packs and Orchid Gift Packs in a timely pre-Christmas launch.
The Baby Bio® Orchid Gift Pack includes Baby Bio Orchid Food with elegant glass mister and a free orchid care guide, ideal for displaying near the orchid bench or in the gifting area.
The Baby Bio Houseplant Care Pack contains Baby Bio Original plant food, Baby Bio® Leaf Shine and a free houseplant care guide, again ideal for houseplant or gifting displays.
Placing the value-add care pack near houseplants will drive up sales as consumers pick up a care pack as they buy a houseplant. The perfect gift for houseplant lovers it can also be placed in the midst of the gifting area.
Christina Bouzala, group brand manager at SBM Life Science, said: “We are always looking for ways to help our garden centre partners increase sales, particularly during the important Christmas season. These two extensions to our well-known and loved Baby Bio range will do exactly that."
