Sipcam Home & Garden have started the new year with a bang, with the news that their owners Sipcam Oxon have acquired the Blumen Group.
Founded in 1980, Blumen is a well-known company in the Italian gardening industry. Today Blumen Group operates with the brands such as Blumen Vegetable Seeds, Landen, Master Green and with other brands acquired in recent years such as Four (2001) Olter (2008), Crescita Miracolosa (2010), Dueci, Fito and Get Off (2015). Blumen Group is a market leader in Italy with a turnover of over 35 million euros.
Sipcam Oxon is a private Italian industrial group and has been operating for over 75 years in the production and marketing of agrochemicals, chemical intermediates, organic products, biostimulants, plant growth regulators, fertilizers and seeds intended for the world of agriculture. It is active in all continents with a turnover of over 700 million euros and more than 1,200 employees, of which 500 are in Italy.
Developing the consumer market
In the last decade Sipcam Oxon has started to create more consumer products for hobby gardeners. They started this project with a branch in Spain (Sipcam Jardín), Brazil (Sipcam Jardim) and a branch in England called Sipcam Home & Garden, founded in 2018.
Blumen’s hobby gardening portfolio specialising in seeds, houseplant care and pet training products was of key interest in the acquisition, with brands such a FITO and GET OFF already having a well-known reputation in the UK consumer market, and already being distributed in the UK by Sipcam Home & Garden.
Developing consumer brands
With the acquisition, this means the FITO & GET OFF brands will sit within Sipcam’s UK offering alongside brands such as ecofective, SPOT-ON and Patio-Blast. Now the Sipcam Home & Garden team will have access to new and improved products within these two established brands.
With the two companies being different in structure and specialism, Blumen will continue to operate independently, giving continuity to the work already done. However, Sipcam Home & Garden will now work in unison with Blumen to bring a wider and even more extensive portfolio to gardeners and pet lovers in the UK.
Talking about the acquisition Matt Jones, General Manager of Sipcam Home & Garden said: "We welcome Blumen’s brands and expertise into our unique portfolio. We are thrilled to be able to further develop brands such as FITO & GET OFF. This continues an already well-established distribution relationship, and we are therefore ready to continue distributing Blumen products in the UK in 2024. We have already begun plans for product development and we are excited to share new concepts with our customers next year."
Sipcam Home & Garden are the home of innovative solutions for home, pet, and garden care. They provide quality assured, cost-effective solutions to help deal with the common problems and tasks in and around the home and garden.
If you are a garden or pet retailer talk to the Sipcam team today about their unique home, pet, and garden solutions – enquiries@sipcamhg.co.uk.
