Rush to buy bench featured in gold medal Chelsea garden
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Garden giftware company, Fallen Fruits whose themed, designer collections are inspired both by nature and the impetus to recycle and make anew has seen a rush of trade orders for its Old Rectory bench after it was featured in Hilliers’ gold medal winning Chelsea garden. The bench is made of cast iron painted in cream or green. Hilliers used the cream version as the feature piece in what was described as “a quiet corner of an English garden filled with roses, lavender, delphiniums and aquilegias.” Andrew West, head of purchasing at Hilliers, confirmed that the bench had received many compliments from the Chelsea public and that the company would be ordering a significant number as a result. Michael Hall of Fallen Fruits said other retailers had followed suit as a result of the product’s popularity at the show. Exclusive to Fallen Fruits, bench is part of the Old Rectory collection of Victorian- style painted cast iron garden furniture, which also includes arches, arbours, plant stands, tables, chairs obelisks, a tree seat and an etagere. RRPs start from £2.49 for a small wall hook up to £900 for a gazebo. MD Michael Hall said he was delighted with the additional consumer exposure. “The range was already successful and is now even more so,” he added. Old Rectory is well supported at point of sale and can be incorporated into the company’s in store “shop within a shop” proposition.
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