Flopro launches huge consumer media campaign
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 Crest Garden promised retailers a heavyweight consumer media campaign to support the launch of the new Flopro range of no leak watering equipment in 2016.
The campaign commenced in March with an array of DPS Advertorials and full page advertisements in Amateur Gardening, Gardeners’ World, Gardens Illustrated, Grow Your Own and the RHS magazine, The Garden. This coverage in quality publications is already achieving success for retailers. The “No Leaks” campaign is further backed up with online advertising and social media.On-line banner advertising with Gardeners’ World, RHS and the Time Inc. portfolio will continue throughout the gardening season. Highly active social media campaigns are also running on platforms including Facebook, twitter and instagram, playing an important role in the communication and interaction of the unique features of Flopro. Commenting on this heavyweight campaign, Natalie Searle, Marketing Manager said: “Flopro is unique in the watering category and our message to consumers is clear. With Flopro you get No leaks, No kinks, No twists and it is compatible with all brands. Our aim is to bring awareness and recognition of Flopro to as many consumers as possible through our multi-platform advertising campaigns." Flopro is now being stocked by over 600 garden centres and early repeat orders indicate very good consumer off take for this new major player in the watering category.
To place an order see your local Crest Garden contact or phone the Flopro Hotline on 01480 443753.
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