Retailers wanting to maximise sales of Forest Garden’s market leading core and decorative garden timber products will be pleased to learn that the company has further developed a new range of merchandising solutions for the 2014 season.
Launched at Glee 2013, the latest merchandising solutions are designed to help retailers maximise the profit-boosting potential of Forest’s product ranges, which include planting and growing products, fencing, trellis and gates, landscaping essentials and sheds and storage solutions.
Key volume-selling lines will be supported with new pallet POS, branded with the company’s new pricing ethos – ‘Great Prices, Everyday’.
In a move to incorporate more products into the display, whilst also providing retailers with the flexibility to display a wide range of ‘pick and mix’ products and supporting POS, Forest has also created four new merchandising stands, which are designed to be positioned in the core gardening section of the garden centres.
With flexible stock holding options, products which can be added to this new merchandising display include obelisks, planters, cloches, raised beds, fast-moving trellis and lattice lines, tree stakes and uni-round posts and stakes.
Paul Taylor, National Sales Manager at Forest Garden, said: “Our new merchandising displays have been developed to add real impact in-store, whilst also arming consumers with all the information they need to make educated decisions when purchasing timber garden products.
"Additionally, the selection of products that can be displayed in our new merchandisers will provide retailers with unrivalled impulse-buy, and add-on sales potential, helping them to build bigger, better and stronger business throughout 2014.”
Finally, Forest will be using Glee to introduce a new ‘Take me to the Till’ initiative, which has been designed to make the shopping experience more convenient for consumers by providing them with a tangible product to take to the check-out for quick self-service and easy purchase.
Additionally, ‘Take me to the Till’ is an entirely fuss-free introduction for retailers, meaning it is easier than ever to optimise sales of Forest products.
For further information call 0844 248 9801 or email info@forestgarden.co.uk
