Lighting the way for profit growth within garden retailing
The growth of the Garden Lighting category shows no sign of abating. This continued increase is, in part, due to the enduring trend to invest in outside spaces, treating them as an extension of the home.
More recently however, it has been fuelled by the dynamic expansion of lighting options made available to consumers, in particular solar lighting where there are no cables or connectivity issues.
Smart Solar – the market leading brand from Smart Garden Products - has a rich heritage in the design and manufacture of high quality solar powered lighting, and at Glee 2017 will be introducing over 50 new solar lights.
The Super Bright range pioneered by Smart Solar has been a huge success over the last two years and is poised to welcome several new additions, including both functional and decorative designs. These will include a 1000 Lumen Security Light – the brightest yet in the market – through to a new range of Super Bright string lights, as well as a stunning new Cosmos family of decorative lights. These latest product innovations will undoubtedly appeal to retailerswanting to further expand their own garden lighting offering.
Elsewhere, the unrelenting popularity of social media, RHS flower shows, and the increased presence of gardening on primetime TV has helped decorative garden lighting to stake its place firmly in the mainstream. Smart Garden Products is working hard to ensure that ‘newness’ within this garden lighting category continues to be well represented. At Glee look out for new decorative designs within Smart Garden’s glass petalled Solar Flower and Solar Silhouette ranges. The whimsical Elvedon range of hand-painted fairy houses will also be welcoming several new ‘neighbours’, supported by eye-catching displays, which help attract consumers in store and provide a perfect fusion of décor and lighting.
Glee 2017 will also provide the first look at an expanded Eureka! Zone. Launched to critical acclaim two years ago, the award-winning range of Eureka! Lightbulbs has proven itself as a bestseller, with sales figures far exceeding expectation. As of 2018, Smart Garden’s most innovative lighting products will fall under the Eureka! Zone umbrella, making it even easier for retail partners to identify their next profit boosting product selection.
Finally, no product offering is complete without supporting POS and merchandising displays. Each of the collections under the Smart Solar banner will be displayed with a full range of point of sale, many updated for 2018. Each merchandising display has been designed to create both maximum impact and ease of shopping for consumers.
To find out more, be sure to visit the company at Glee 2017 – Hall 18, stand L20-M21. Further details about existing product ranges can be found at www.sgpuk.com or contact your Sales Manager.
The growth of the Garden Lighting category shows no sign of abating. This continued increase is, in part, due to the enduring trend to invest in outside spaces, treating them as an extension of the home. 
