Choice Marketing has proudly celebrated its most successful conference and trade show to date, earlier this week. The event, which brought together an impressive 350 delegates, comprising Members and Suppliers, was held at the Chesford Grange Hotel in Kenilworth.

Mike Cook, Group Services Manager said “We are thrilled that our event was an absolute sell-out and presented an excellent opportunity for our Members and Suppliers to connect, whilst our Members could also explore the latest and greatest products and services offered by our Suppliers at our trade show. It was an utter pleasure to welcome so many delegates to the event, including 9 new members who have joined the Choice family since the start of the year”.

Moss & Moor in Ilkley is the newest addition to the Group, bringing the total to 53 members, with a few more in the pipeline. “Joining Choice has been the best commercial decision I have ever made” were the words of another of Choice’s newest members this week.

The Members Only part of the conference included details of Choice’s performance for 2022-23 and the Group’s plans for the year ahead, with guest speakers from within the Group’s supply chain offering further commercial updates. Whilst the hustle and bustle of the afternoon trade show, featuring 115 of the Group’s suppliers, provided a great opportunity for Group Members and Suppliers to connect.

An amazing Gala Dinner followed featuring a live performance from the west-end featuring “Frank Sinatra and Marilyn Monroe”.

Chosen by its Members, supplier of the Year Awards were presented to:-

Plants

Special Commendation - Far Plants

Winner - Allensmore

Furniture & Outdoor Living

Winner - Leisuregrow

Non Retail Services

Special Commendation - The Full Range

Winner - Corby + Fellas

Giftware

Special Commendation - Woodmansterne

Winner – Langs

Sundries

Special Commendation - Tom Chambers

Winner & Overall Winner - Smart Garden

Choice’s charity of the Year is the Anthony Nolan Trust, who are currently helping a couple of people whom Choice know very well, including one of its supplier National Account Managers. Donations and raffle tickets purchased on the evening raised an amazing

£2,500 with more money pledged.

Choice Marketing expressed its gratitude to all delegates, and to the Choice Team, who all contributed to the success of this remarkable event.

Michelle de Lavis-Trafford, CEO of Choice Marketing, shared her thoughts on the occasion, saying, "We are all absolutely thrilled with the overwhelming response to our conference and trade show this year and support to the Group in general. A lot of hard work goes into making Choice Marketing the success it is today and this is demonstrated at our key event of the year. Feedback from both Members and Suppliers has been great, and it has been our best to date”. Michelle also thanked all who generously donated to its charity of the year.

Commenting James Parr, National Accounts Director at Smart Garden, where he has played a key role for over 10 years, said “This has been a brilliant conference and I am absolutely thrilled to receive this coveted award on behalf of Smart. As the Membership continues to grow, we are delighted to have forged such a close relationship with Choice. The Members are always so enthusiastic and supportive which is so rewarding. I look forward to growing our business with them further in 2024 across many of our product groups.”