Henry Bell & Co, a market leader in the world of animal feeds, has secured a 12-month primary supplier contract for its Wild Bird Care Collection with the Tillington Group for a fourth year running.

The agreement will see the full range of Henry Bell feeds, feeders and hardware on sale throughout 41 nationwide garden centres, belonging to Tillington’s 11 independent member companies, including Yorkshire Garden Centres, which will join the group in September.

“We are delighted to have renewed our contract with the Tillington Group at such an exciting time,” said Henry Bell Wild Bird Care Commercial Director Tony Clare. “We have just launched some fantastic new products and innovations, which we are confident will prove extremely popular with both Tillington members and their customers.”

Henry Bell & Co Managing Director Thomas Lee added: “This is tremendous news and a fantastic endorsement for our family business. Relationships with our fellow independents really matter to us and we are looking forward to working with the Tillington Group once again.”

Tillington Group Category Manager Ben Stevenson said: “The Henry Bell Wild Bird Care Collection is a good fit for us with its extensive range of feeds and accessories. Our customers have confidence in the brand and know that the products deliver both quality and value. As a primary supplier, Henry Bell makes our life much easier with readily available stock, great POS material and plenty of sales and merchandising advice when we need it.”