Carol Paris reveals how HTA and GCA are working together to promote gardening
HTA chief executive Carol Paris told GCA delegates about the Garden Industry Marketing Board, a cross industry initiative to promote gardening and encourage visits to garden centres.
Carol outlined the promotional calendar for 2014, containing events aimed at boosting public interest in gardening.
These included:
The Real Poppy Campaign
Cultivation Street
Home Ground – a proposed lifestyle magazines to be sold in garden centres
It Starts With a Pot campaign
Carol urged delegates to get involved in any one or all of the initiatives as the more successful the campaign become, the more people would visit garden centres.
HTA chief executive Carol Paris told GCA delegates about the Garden Industry Marketing Board, a cross industry initiative to promote gardening and encourage visits to garden centres.
