Henton & Chattell, a well-established family-owned company founded in 1931, has been appointed as a Baroness dealer in the East Midlands region.

With decades of experience in serving golf courses, ground care contractors, and local authorities in the Midlands, Henton & Chattell has earned a respected reputation for its customer-focused approach and exceptional after-sales support. It is this reputation that led to Baroness's decision to welcome Henton & Chattell to its dealer network.

Adam Butler, sales director of Baroness adds, “It’s very exciting times for Baroness. To stay in line with our company’s business plan for the continued growth of Baroness & AgriMetal products in the UK, and our association with other Japanese made products. We really feel our new partnership with Henton & Chattell is a great fit for all and very much look forward to working with the whole team. I would also like to take this opportunity to thank the team at PS Marsden, who have done a fantastic job supporting Baroness in the area over the past few years, and wish them all the very best for the future.”

Baroness, renowned for its high-quality mowers and meticulous craftsmanship by Japanese engineers, has gained recognition worldwide for delivering impressive cutting quality. The longevity of Baroness products is exemplified by their durable cylinder blades and bed knives. With over a century of successful operations, Baroness continues to be a market leader globally.

"We are excited to be joining the Baroness dealer network later this year," said Peter Chaloner, Managing Director of Henton & Chattell. "Baroness machinery is well-regarded for its market-leading cut quality and impressive blade durability, which has led to a growing number of golf courses making the switch to Baroness. Additionally, the shorter lead times on deliveries from Japan present a major advantage for our customers."

As a family business with strong roots in Nottingham, Henton & Chattell takes immense pride in its 85-strong workforce. The company is actively engaged in developing its presence in golf course, ground care, and agricultural markets. Additionally, the company operates a successful wholesale and distribution business, serving the needs of over 1,500 garden machinery dealers across the UK and Ireland.

The upcoming partnership between Henton & Chattell and Baroness promises to provide customers in the East Midlands with top-tier expertise and reliable solutions for their diverse needs.

For further information about Henton & Chattell visit www.hcuk.co/.