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UK-first for Dobbies as garden centre chain launches own brand peat-free compost with added John Innes
Perrywood Sudbury granted planning permission to build £8-10m garden centre
New alliance for Franchi and Mr Fothergill’s Seeds
GIMA Charity Golf Day welcomes the industry back with a day of sunshine and friendly competition
GIMA Golf Day Photo Exclusive
30% growth in first week of June bucks trends of past years
HRH The Prince of Wales visits Bloomin Amazing
Plants are the stars of Summer 2021
Squire's: An 85-year love affair with gardening
New garden wellies set to ignite year-round sales
BBC Gardeners’ World’s Spring Fair is a sell-out
Online Marketplace kickstarts digital wholesale trading with over 4,500 products
Gardeners offered chance to make solar-powered water feature or pond fountain without electricity
Horticulture industry backs moves to reform packaging producer responsibility system
Dorset LEP invest in Stewarts Agritech Glasshouse
Farplants launch Garden your way to Wellbeing
Bio-based building materials to be introduced at Chelsea
Petite rose from Whartons is a genuine innovation
Enhance the shopping experience and prepare for Natasha’s Law
Get your own copy of GTN Xtra
Garden Product sales set new rules
Gardeners Delight for Veg-2-Gro sales
June starts with double bubble for compost
Hot weather further stints Wild Bird Care sales
Inside Horticulture: a new magazine to inform and inspire the garden industry in 2021 and beyond
The best of last week's
Tong gets go-ahead to build £14m garden centre
Work on new centre set to start in mid-July
Shed prices set to soar
Private equity group acquires leading garden product firm
Man arrested after burglary at garden centre
Barton Grange Christmas 2020 - Exclusive GTN Xtra Photo Tour
Squires Badshot Lea - Christmas 2020
Perrywood at Christmas 2020 - with correct photo gallery now...
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Vital Pet Group to exclusively stock leading organic pet food range Yarrah
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Sandringham estate launches Royal dog accessory range
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UK-first for Dobbies as garden centre chain launches own brand peat-free compost with added John Innes

 

Dobbies claims to be the first UK garden centre business to launch an own-brand, peat-free compost with added John Innes.

 

The company pledged in 2020 that it aimed to be 90% peat free during 2021 and 100% during 2022 in relation to bagged compost. The new peat-free compost went on sale in all Dobbies stores from today (Monday 14 June).

 

Last month, the UK Government launched the England Peat Action Plan supported by an expected over £50 million between 2021 and 2025. The Scottish Government also has a £22 million fund to undertake peatland restoration projects.

 

Ahead of the launch of the new product, a survey commissioned by Dobbies from Censuswide found significant consumer demand for more environmentally-friendly products, driven in part by the covid pandemic.

  • Just over 3 in 5 (61%) respondents said using peat-free compost is important* to them, with over a fifth (23%) saying very important.
  • A quarter (25%) of respondents said their primary reason for buying eco-friendly, sustainable gardening products is environmental concerns.
  • Over half (55%) of respondents do* buy their own eco-friendly, sustainable gardening products, with just over 1 in 7 (15%) saying they do so regularly.
  • Nearly half (47%) of half respondents agree* with the statement ‘I have made significant changes to my lifestyle to lessen my environmental impact’.
  • Nearly half (47%) of respondents agree* with the statement ‘I make a conscious effort / go out of my way to buy products which are environmentally friendly’.

Marcus Eyles, Horticultural Director at Dobbies, said: “Even before the pandemic it was clear that businesses needed to be providing more environmentally-friendly options for customers. The research we’ve carried out underlines that point with people taking a fresh look at what’s important to them. We started on our own peat-free journey in 2018 and the launch of our own brand, peat-free compost with added John Innes is another important milestone. We have further products launching soon.”

 

 

The compost is ideal for all plants, flowers, fruits and vegetables​ and is perfect for use in pots, containers and baskets. It works well for sowing larger seeds, taking cuttings, young plants and established plants. One notable feature is that the wood fibres and bark give the compost a different look but it grows just as well ​as other products. It is not suitable for ericaceous plants.

 

Dobbies’ own-brand peat-free products, including this new item with added John Innes, are priced competitively when compared to the products containing peat, so that there is no financial disincentive for consumers.

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