Spring Fair has announced the 18 winners of its 2027 Spring Fair x #SBS Small Business Sunday competition, giving a record number of entrepreneurs the opportunity to exhibit free of charge at the show's dedicated #SBS Village when Spring Fair returns to the NEC Birmingham from 7-10 February 2027.

Now entering its eighth year, the partnership between Spring Fair and retail entrepreneur Theo Paphitis continues to provide one of the UK's most valuable launchpads for emerging retail brands. This year's competition saw a significant increase in interest, with applications up by around 10% and judges commenting on the exceptional quality and diversity of entries.

A record 18 businesses have secured fully funded exhibition stands through the partnership, representing a 50% increase on previous years and pushing the total number of businesses supported to well over 100.

Theo Paphitis, TV Dragon, Retail Entrepreneur and Small Business Champion said: “The partnership between #SBS Small Business Sunday and the Spring & Autumn Fair team has now been running for eight years, and with this year’s competition we will have awarded over 100 free stands to small business owners. Year on year, the connections and relationships formed within the #SBS Village demonstrate just how valuable this opportunity is for growing businesses. It is a genuinely business-boosting experience, and I am already looking forward to meeting this year’s 18 finalists. Spring Fair continues to be a hub of opportunity, fresh thinking and new connections.”

Fay Tranter, Event Director at Spring Fair added: “Every year we're inspired by the incredible talent coming through the #SBS community, but this year's entries raised the bar again - the quality was outstanding, making the judging process incredibly difficult. These 18 businesses represent exactly what independent retail is all about - creativity, resilience, originality and entrepreneurial spirit. One of the things I love most about Spring Fair is seeing businesses at the very beginning of their wholesale journey. Through the #SBS Village we'll be able to support these brands from day one, introducing them to thousands of retail buyers and giving them the platform, confidence and connections to accelerate their growth. We can't wait to welcome them to Spring Fair 2027 and see where this opportunity takes them.”

Meet the Spring Fair x #SBS Class of 2027

The winners span every major retail category represented at Spring Fair, reflecting the breadth of innovation emerging from Britain's small business community.

Gift & Home

• Olive Tree Makes creates handcrafted clay keepsakes and uplifting gifts designed to celebrate life's meaningful moments with positivity and sentiment.
• Go Your Own Way designs bespoke 3D wooden contour maps and personalised OS map artwork inspired by Britain's landscapes, adventures and treasured memories.
• JLHPRINT produces sustainable pet-inspired gifts, artwork and personalised products inspired by founder Jasmine's rescue dogs, alongside an eco-conscious clothing collection.
• Sweet Williams creates beautifully handcrafted and personalised embroidered home and gift collections designed and made in Wales. 

Greetings, Party & Celebration

• Share A Little Frankie transforms hand-drawn wildlife and vintage vehicle illustrations into greeting cards and eco-friendly giftware manufactured in the UK.
• EllaJo Studio creates colourful illustrated greeting cards, prints and artwork inspired by nature, travel and storytelling, all produced in the UK.
• Studio Pri Art is a botanical watercolour brand producing elegant greeting cards, fine art prints and homewares featuring hand-painted floral artwork.

Beauty & Wellbeing

• Curly Girl Method Club creates a simple six-step range of UK-made curly hair products, tutorials and education designed to help women confidently embrace their natural curls. 

Food & Drink

• Saffire Chocolates is a third-generation Norfolk chocolatier producing luxury handmade chocolates in small batches, combining artisan craftsmanship with bold flavours and beautifully presented gifting collections.
• Cuppa Kindness brings hand-blended mindful tea infusions with innovative scannable tea bags that unlock positive affirmations and guided meditations, helping consumers build simple daily self-care rituals through every cup. 

Fashion & Home

• By Kala X brings vibrant Afro-chic fashion and home décor together, creating handmade statement pieces using Nigerian fabrics that celebrate colour, culture and craftsmanship.

Jewellery

• Coffee Pod Creations transforms discarded aluminium coffee pods into striking handmade jewellery, giving everyday waste a beautiful second life through sustainable design.
• SOZO Silver creates meaningful jewellery and gifts by repurposing vintage silverware into personalised keepsakes for life's special occasions. 

Kids, Toy & Play

• Magic By Post creates imaginative, screen-free potion kits and sensory play experiences that encourage creativity, storytelling and magical family moments.
• Moon & Bear designs and handmakes premium children's clothing and accessories in Essex, with original prints inspired by childhood adventure.
• Little Scandi Baby offers sustainable Scandinavian-inspired baby clothing and essentials made using certified non-toxic materials.
• The Calmness Crew has developed the world's first talking mental health plush toys, helping children build emotional resilience through breathing, grounding and mindfulness techniques.
• The Aylo Edit is a mum-founded childrenswear brand creating stylish, trend-led 100% cotton clothing for babies, children and matching families.

Taking place at the NEC Birmingham, Spring Fair 2027 will once again bring together thousands of buyers and brands across home, gift, fashion, and outdoor living, offering unrivalled opportunities for networking, sourcing and growth.

Spring Fair 2027 takes place 7-10 February 2027 at the NEC Birmingham.