Hygge trend driving customer trends in the garden
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Kelkay have developed a wide range of beautiful natural stone paving products to respond to the trend for Hygge inspired simple, natural designs.
You must have been hibernating this winter if you haven’t heard about Hygge, and ironically if you have been hibernating you may well have been practicing Hygge. This new trend emanating from Denmark is not so much a style trend as a state of mind and a way of life! Defying a literal translation, Hygge means the simple contentment of existing in a natural environment and it is often associated with a cosy winter fireside.
But with spring just around the corner, trend watchers are expecting Hygge to strongly influence consumer attitudes to all aspects of their lives, including their gardens. Kelkay have already detected a strong move towards natural paving products, as a result of which they have extended and improved their range significantly for 2017. They believe they are ready to meet the new trends and aspirations of consumers with natural sandstone paving, beautiful smooth polished sandstone, and stylish sawn limestone, natural slate and cool granite setts.
Kelkay are well positioned to supply a range of natural Hygge-friendly products thanks to their hugely experienced buying team who have sourced the most beautiful natural stone products from sustainable sources in India, China and Europe. They support and endorse the Ethical Trading Base Code which means that all workers are guaranteed a safe working environment and a fair wage, as well as being protected from all types of discrimination or abuse.
And the real breakthrough has come thanks to Kelkay’s unique approach to packaging and palletising many of the products to make them retail ready. The Natural Sandstone range is available in single slabs on pallets delivered to store so they are easy for consumers to select and carry home. Or they can be supplied directly in ‘patio packs’ of mixed sizes and shapes that fit together beautifully to create a unique and natural looking garden design feature.
To find out more about the whole of Kelkay’s Natural Stone and their other successful garden landscaping products, go to www.kelkay.com or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call to speak to us on 01405 869333.
Kelkay's unique natural paving retail ready merchandising solutions.
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