New Miracle-Gro Nourish & Protect is a pesticide free, sustainably packed and sourced range of products. An industry first, each product has two uses: providing the necessary nourishment for healthy garden growth, whilst protecting the garden from unexpected weather changes, as well as unwanted bugs and slugs.
The four new products in the range include: Nourish & Protect for Rose, Shrub & Ornamentals; Nourish & Protect for Flowers, Fruit and Veg; Nourish & Protect Seaweed Plant Food and Nourish & Protect Seaweed Lawn Food.
After extensive research of 13,000 gardeners carried out in 2018, Miracle-Gro identified that gardeners from novice to full green-fingered felt the market for products to care for their garden was a confusing place; the number of products available, their potential effect on the environment and that the need for multiple applications of a product often left them bored and meant they rarely completed the task at hand (Kantar, 2018).
In response to the consumer insight, Miracle-Gro Nourish & Protect was born to resolve the above barriers and simplify gardening in one simple application, with a main goal to encourage gardeners to feed their plants and use preventatively, rather than to treat pests and or disease once it has taken hold.
Mark Portman, Managing Director of Evergreen Garden Care says: ‘‘The launch of the Miracle-Gro Nourish & Protect Range is another exciting development from the UK's leading garden care brand and puts the gardener at the heart of our innovation launching protects the protect the environment, whilst also helping gardeners to nurture their gardens in a simpler way.'
Nourish & Protect for Rose, Shrub & Ornamentals
Nourish & Protect for Rose, Shrub & Ornamentals is a dual benefit, pesticide-free sprayer combining the feeding action of Miracle-Gro Plant Food with the unique addition of natural castor oil creating a protective barrier against garden pests and diseases (Aphids, Mealybugs, Red Mites, Black Spot, Powdery Mildew and Rust). From early Spring simply spraying the leaves every two weeks will lay a transparent layer of feed and protection on the plants.
Packaging: Nourish & Protect for Rose, Shrub & Ornamentals comes in a ‘Bottle For Life’ that is made from 100% Recycled plastic with the option of an Eco-Refill capsule that saves 94% of plastic.
Price: Nourish & Protect for Rose, Shrub & Ornamentals is priced at £7.99 RRP for 800ml. The Rose & Shrub eco-refill is priced at £4.49 for 24ml concentrate.
Nourish & Protect for Flowers, Fruit and Veg
Nourish & Protect for Flowers, Fruit and Veg is a dual-benefit, pesticide-free formula combining the feeding action of Miracle-Gro Plant Food for healthy plants with natural lava rocks as a physical protective barrier against slugs. Placed around each plant, it feeds the plant and prevents slugs from eating the fruits and vegetables. It is suitable for organic farming can be used also for ornamentals like Dalias and Marigolds.
Packaging: Nourish & Protect for Flowers, Fruit and Veg packaging is 100% Recyclable and made from 30% Recycled plastic.
Price: Nourish & Protect for Flowers, Fruit and Veg is priced at £7.99 RRP for 1kg and £12.99 for 2kg.
Nourish & Protect Seaweed Plant Food
Nourish & Protect Seaweed Plant Food is a dual benefit, natural growth stimulant that combines the feeding action of Miracle-Gro Plant Food with the addition of seaweed that if used regularly, will improve plants' resistance to frost and heat (abiotic stress).It provides the full nutrients that all plants need to stimulate roots development and enhance flowering and fruiting. - It is Rich in organic matter that stimulates soil bio activity and it is also Organic & Vegan.
Packaging: The bottle is made from 100% Recycled plastic and it is recyclable. The bottle is made from 100% Recycled plastic and it is recyclable.
Price: Nourish & Protect Seaweed Plant Food is priced at £6.99 RRP for 800ml.
Nourish & Protect Seaweed Lawn Food
Nourish & Protect Seaweed Lawn Food is a dual-benefit, pesticide-free lawn food that contains seaweed and as a result, if used regularly, helps improve plants' resistance to frost and heat (abiotic stress). It is a natural lawn growth stimulant that supplies Ca, Mg and trace elements for turf growth and all-round lawn health.
Packaging: The Seaweed Lawn Food is packaged in a 100% recyclable carton box.
Price: Nourish & Protect Seaweed Lawn Food is priced at £6.40 RRP for 80m2 and £12.50 for 360m2.
The Nourish & Protect range will be available from January 2022.
For more inspiration, please visit www.lovethegarden.com.
