The Fragrance House Group has launched its new trade website, designed to make it faster and simpler for retailers to discover, order and restock across the group’s portfolio of home-fragrance and skincare brands.

Built for speed, clarity and convenience, the platform brings together the entire collection in one place, with modern navigation and always-up-to-date product information.

The new Fragrance House Group trade website has been designed to make ordering faster, simpler, and more flexible for retailers. Buyers can now choose between placing orders on their usual 30-day terms (subject to approval) or paying instantly online - whichever suits their buying cycle best. With one basket covering all brands across the Group, it’s easier than ever to reach free-shipping thresholds, trial new ranges, and streamline replenishment. Retailers also benefit from a single invoice and delivery, reducing paperwork and admin. Combined with quick search, clean navigation, and up-to-date product information, the new site makes ordering from The Fragrance House Group a smooth, time-saving experience from start to finish.

“Retailers told us they wanted speed, flexibility and fewer touchpoints,” said David Brown, Director at The Fragrance House Group. “Our new trade site delivers exactly that - while opening up cross-shopping across our brands so stores can top up bestsellers and test new ranges in the same basket.”

The Fragrance House Group confirmed the new website strengthens - not replaces  – its UK agent network.  “Our agents remain essential partners,” added David. “The site simply gives retailers more ways to buy; agents gain better tools, faster information flow and broader opportunities to grow accounts.”

Reflecting the group’s “from field to fragrance” ethos, every ingredient is responsibly grown and harvested before being expertly crafted into fine fragrances at its dedicated base in France. By combining traditional French perfumery expertise with modern innovation, The Fragrance House Group maintains exceptional quality and consistency while offering retailers outstanding value and service.

The Fragrance House Group is a UK-based collective of home-fragrance and skincare brands, united by their field to fragrance commitment to ingredient quality, thoughtful making and retailer-friendly service. The Group supports independent stores, garden centres and specialty retailers with compelling ranges, consistent supply and practical, profitable merchandising.

Request trade access at: www.tfhltd.co.uk