Spring and Autumn Fair, the UK’s leading seasonal showcases for home, gift, and fashion, has announced a new chapter of its exclusive partnership with Faire, the world’s largest global wholesale marketplace.

The renewed collaboration will provide UK independent retailers with year-round support, bridging the online and offline wholesale experience to help them trade smarter and faster.

Building on the success of their 2024 partnership, Spring Fair and Faire will empower up to 20,000 independent retailers with seamless access to brands both in person and online. Retailers will now benefit from a 12-month collaboration that allows them to source products, discover new brands, and manage orders year-round – not just during the physical trade show.

The expanded partnership coincides with Spring Fair’s 75th anniversary celebration in 2025, setting a bold vision for the future of retail.

What’s new in 2025:

• Always-on access: Retailers and brands will now have year-round opportunities to connect and trade via Spring Fair and Faire, reflecting the 24/7 nature of modern retail.
• Exclusive incentives: Retailers attending the show will have access to exclusive discounts and benefits, including 50% off first orders (up to £100) for new Faire users and free shipping on orders placed at the show with the code SPRINGFAIR – addressing the top pain point for retailers buying at trade events.
• More visibility and education: Faire will have an expanded presence at Spring Fair, with a dedicated stand for brands and retailers to browse products, connect with the Faire team, and learn how to maximise the benefits of this hybrid wholesale model. In 2025, Faire will also take to the MasterClass stage to deliver expert sessions for retailers, offering insights and guidance on industry trends.

Charlotte Broadbent, UK general manager at Faire, said: "Retail never stops – and neither should the tools that support it. By extending our partnership with Spring Fair, we’re giving independent retailers the best of both worlds. They can discover, connect, and place orders online all year round – while still experiencing the magic of seeing, touching, and feeling products in person. As we mark Spring Fair’s 75th anniversary, this partnership reflects our shared vision for a more modern, connected retail industry.”

The initial collaboration in 2024 was met with overwhelmingly positive feedback from retailers and brands including Kate Clark from The Post Box Gifts who said: “We went to Autumn Fair and loved getting the chance to meet the Faire team in person. Faire has completely changed the game for our business. The platform is so easy to use, with amazing products, great payment terms, and fantastic service. I’d encourage every retailer to give Faire a try and stop by their stand at Spring Fair to see what it’s all about.”

Over 200 brands are currently part of the Spring Fair collection on Faire.com, giving them more visibility to Faire’s growing global network. The joint effort has driven increased customer engagement and strengthened relationships between brands and retailers.

Jackson Szabo, Portfolio Director at Hyve Group (organiser of Spring Fair), said: "This partnership has already delivered strong results for brands and retailers alike. By extending it into 2025, we’re doubling down on the power of hybrid trading. Our exhibitors get more visibility online, while retailers can streamline their buying processes with the support of Faire’s marketplace. Together, we’re creating a more connected and future-proofed industry.”

The partnership underscores the evolving nature of the retail sector, where brands and buyers seek the perfect blend of in-person discovery and the efficiency of digital trade. With Faire’s exclusive offers, Masterclass sessions, and online collection of brands, independent retailers are better equipped than ever to navigate an increasingly competitive market.

The next Spring Fair will be held at the NEC Birmingham from 2nd - 5th February 2025. Retailers and exhibitors can access exclusive offers and connect with Faire before, during, and after the show, ensuring that the value of the trade event extends well beyond its four-day schedule.