Any florist wanting to diversify and add value to their core offering of plants and flowers will love the new collection from British company, Ivyline. The garden, home and interiors specialist has brought to market a wide range of trend-led indoor planters and vases, many of which are created from ethically sourced, recycled materials, supported by thought provoking sustainable messaging.

Increase sales with trend-led designs

Drawing inspiration from the lines and textures found in nature, the colours of the coast and global travels, or the simplicity of the ‘purity’ and ‘Japandi’ trends, the extensive new collection offers florists the opportunity to upsell and support cut-flower sales whilst also increasing sales of potted plants.

Material matters

From organic textures such as macramé, jute and seagrass to value recycled materials, Ivyline’s collections is broad enough to suit most customer tastes. Many of the beautiful glass vases are made from 95% recycled glass, whilst collections such as PULA and Celine are created from 100% recycled household materials. Much of the collection has been produced in Europe by skilled artisans and ceramic experts, helping to create more sustainable design solutions.

Flexible ordering

Recognising that florists require flexible ordering from their suppliers, Ivyline has created a business model that makes it easy for shops of any size – from large multiples to artisan flower booths - to start stocking these beautiful products.

From a low minimum order value of just £450 , to products that are supplied in gift boxes, florists can manage their stock requirements via Ivyline’s handy online portal. All this is supported by a dedicated sales team, whilst immediate delivery is the icing on the cake that will enable stores to order with confidence, even during peak times.  

See it for yourself

Florists are also invited to visit Ivyline’s showroom, located at Stoneleigh Park, Warwickshire, to view the 2023 collections in more detail. From here, florists can mix and match ranges for easy styling and to curate an offering best suited to their floral style.

Maximise giftware

Finally, those florists which have branched out into giftware will be pleased to learn that Ivyline’s offering includes a dedicated Christmas portfolio, alongside desirable licensed collections such as the beautiful Royal Botanic Gardens Kew range.

Scott Thomas, Managing Director at Ivyline said: “Whether boosting cut-flower or potted plant sales by driving up the average spend, or for those looking to diversify into gift lines, we have everything the florist needs to optimise their floor space. Underpinned by great design stories, supporting European manufacturing, and showcasing recycled materials, Ivyline can offer exceptional solutions for florists who value quality and are looking for a supply partner that supports in all aspects of product development and customer service.

Find out more

To find out more about the Ivyline difference or to visit the showroom facilities at Stoneleigh Park, please visit www.ivylinegb.co.uk, email sales@ivylinegb.co.uk or by calling 024 7633 9180.