A hot tub entrepreneur who counts pop stars and footballers among his customers is launching a new range for garden centres.
Daniel Thomas set up Danz Spas eight years go and until recently has sold solely online.
In the last six months he’s opened his own showroom from his base in the Midlands and is now planning to team up with leading garden centres.
Daniel will be offering them a hot tub to use for display purposes, with his team handling the ordering, delivery and installation - meaning the garden centre will not need to hold stock.
Danz Spas will also handle all warranty and after sales care on the tubs for three years. The range will feature two tubs – the six-seater Destiny and seven-seater Ultimate Plus.
The six-seater Destiny offers the very best in design. Its features include directional jets, contoured seating, lighting and a Bluetooth sound system.
The Ultimate Plus is the largest hot tub with features including directional jets, LED lighting, two LED lit water fountains and a LED backlit waterfall.
It boasts 123 jets, offering the best in hydrotherapy technology, with rotating therapy jets and seven shoulder jets to help ease aches and pains.
With garden centres extremely popular with shoppers, Daniel believes this is the perfect route to market for his product.
He said: “Customers want to be able to see it and climb inside the hot tub before making the decision on whether to buy. Since we opened our showroom, we’ve seen a big jump in sales and are confident working hand in hand with garden centres will grow both their business and ours.”
Daniel continued: “Our customer base is very broad. It can range from couples and families wanting something fun in the back garden to older people with health issues who benefit from the directional jets.
“Our range is also popular with celebrities, such as Sophie Ellis Bextor, Dizzee Rascal and footballer David Stockdale.”
Daniel set up the business in 2006 and since then has seen his company grow steadily.
He now employs seven members of staff and has hit the £1 million turnover barrier.
Daniel concludes: “Teaming up with third parties like garden centres is a decision we’ve made in order to grow the business. It seems a natural fit and we’re looking forward to seeing what these partnerships will bring.”