In a move to further strengthen its position as the ‘partner of choice’, the AMES Companies has confirmed that it has recently appointed a new Sales Director, responsible for driving the garden centre channel.

Patrick Thick, who joined the company in 2023, has been appointed to the role, bringing with him a wealth of experience and knowledge of the opportunities and challenges that are currently shaping the garden retail sector.

As Sales Director for garden centres, Patrick will be responsible for overseeing sales operations, establishing brand presence and leading the sales teams.  Working alongside Patrick will be the 20-strong sales agents, together focused on a service-first approach which will encourage a stronger dialogue with garden centre customer to better identify local pain points, recommend relevant product development sales opportunities and encourage utilisation of cross-category ranging. Patrick will also work closely with the nationwide merchandising team to energise retail spaces.

Talking about his new role, Patrick said: “The potential that the AMES Companies portfolio of products can offer garden centres is currently unrivalled within the marketplace, and I want to make it my mission to ensure that our retailers understand the opportunities available to them. For us, being an AMES customer means delivering excellence and confidence in the customer journey, and these values will be at the forefront of my role as we move forward. 

“I’m lucky to be surrounded by such a dedicated and passionate team and am really looking forward to developing our offering for garden retailers in 2024 and beyond.”

Nick Jones, AMES Companies’ Commercial Director, added: “I’m delighted to confirm that Patrick Thick has been promoted to the role of Sales Director for the garden centre channel. During his time at the AMES Companies, Patrick has demonstrated great strategic skills and has mobilised clear improvements in our business in how we serve our customers. Under his new role I have no doubt that Patrick will remain a superb asset for both business and our garden centre customers.”

Find out more

Further details about the AMES Companies and its family of brands, including Kelkay, La Hacienda, and Apta, can be found at  www.ames-uk.com