Award-winning retail pest control product supplier, STV, has launched Live Pest-Free TV, a YouTube channel with a selection of ‘How-To’ videos from The Big Cheese range.

The short videos have been designed to help end-users fully understand how STV products work and also as a training aid for retailers. The videos are available on STV’s YouTube channel - just search STVPest-FreeLiving. Retailers with an approved STV trade web account can log in and download the videos for free from the site and use them as a training aid for themselves.

Packed with informative step-by-step instructions, the videos are clear and concise.

STV’s marketing manager, Claire McDermid, says: “The videos prove easy viewing and have been produced to enable end-users to achieve the best results from the product they’ve bought.

"All of our products come with full text instructions, but a visual instruction is quicker and easier to follow. With the current increase in people searching for ‘how-to’ and DIY product videos online, we felt producing these videos came at an appropriate time.

"They are on our YouTube page, so users can easily access the videos from their computers, tablets and mobile devices wherever they are.”

Future plans for videos over all four of STV’s brands are underway, so customers can expect to see more videos over the coming months.

The launch of Live Pest-Free TV comes shortly after the launch of STV’s trade website www.stvpestcontrol.com/trade.

The site has been built with trade users in mind and aims to support its growing distribution to independent hardware and garden retailers to help trade customers order online at their convenience, 24/7.

It boasts a quick order facility, online order history and help and support in the form of marketing material downloads for use in store or online. It is fully compatible with a range of browsers and mobile devices, and its launch means that STV can now be an integrated part of customers’ business wherever they are.

Retailers can read regular updates of company news, pest control tips and product information on the trade news section.

STV always aims to support its trade customers as much as possible and as a result STV has a dedicated in-house web support team and has already set a number of trade users up online. Frequent user of the site, Alison Renton from Green Agriculture, says “The new STV website has made ordering a lot easier and quicker, its very simple to use and has good product information, clear pricing and pack sizes.”

STV has a short-term aim of extending its online support to include a training and accreditation scheme for retail staff participating in its Key Stockist programme.

Trade customers can access the online site and stay up to date by registering at www.stvpestcontrol.com or emailing website@stvpestcontrol.com. Once set-up, they can download The Big Cheese videos for free.

STV – for Pest-Free Living