Which entry will succeed Digitalis Hanabee F1 White from Takii Europe / Florensis? This year, seven companies – Beekenkamp Plants, Dümmen Orange, Morel Flowers, PanAmerican Seed (distributed by Florensis), Selecta one, Suntory Flowers Europe and Takii Europe – have submitted their most impressive novelty to take part in Fleuroselect’s FleuroStar Contest.

The variety with the highest visual impact at point-of-sale will be awarded the Winner with the wow factor during the FleuroStar Award Ceremony on Thursday 11th of June at the Suntory Flowers Europe location in Leimuiderbrug.

Canna generalis

Cannova® Gold Leopard

Takii Europe

Cannova® Gold Leopard is another striking addition to the Cannova F1 Canna series from seed, bringing ‘Color Botanica’ to life through its intense golden-yellow flowers with a distinctive, red-speckled pattern. Exceptional branching and an excellent flower-to-foliage ratio result in full, voluminous plants. High-quality green foliage enhances its premium appearance and highlights the vivid flower colours. Together, these traits deliver strong visual impact, making Cannova® Gold Leopard ideal for high-impact plantings and premium retail programs.

Catharanthus roseus

Soiree® Lavender Magic

Suntory Flowers Europe

Catharanthus roseus Soiree® Lavender Magic brings an enchanting twist to the garden with flowers that naturally change colour! Each bloom gently shifts through evolving shades, creating a dynamic display where no two plants look exactly the same. This continuous transformation adds visual depth and curiosity, making every plant feel unique, vibrant, and full of life throughout the season. For retailers and consumers, Soiree® Lavender Magic stands out as a premium, low-maintenance performer, perfectly aligned with modern gardening needs. Heat tolerant, drought resilient, and easy to grow from cuttings, this Catharanthus roseus thrives with minimal water and care while delivering strong, reliable performance all season long.

Cyclamen persicum x C. purpurascens

ELIXIA® Purple

Morel Flowers

ELIXIA® Purple is the first interspecific cyclamen from seed, bred by crossing Cyclamen persicum and purpurascens. This unique perennial cyclamen combines naturally intense and long-lasting fragrance with continuous flowering throughout the year, showing peak performance in spring and autumn. Its strong, vigorous plants develop generous volume, dense evergreen foliage, and elegant medium-sized flowers, offering long-lasting decorative value in the garden. Frost-hardy down to –7°C, ELIXIA® Purple performs particularly well in shade and partial shade, making it ideal for borders, flower beds, and woodland-style plantings. Its long flowering season, perennial character, and attractive evergreen foliage create a new opportunity for gardeners and retailers seeking innovative and sustainable outdoor flowering plants. In addition, ELIXIA® Purple also attracts pollinators and contributes to biodiversity.

Dahlia coccinea

Dalina® Maxi Noir Velvet Crush

Florensis / PanAmerican Seed

Dark foliage meets velvet elegance in Dahlia coccinea Dalina® Maxi Noir Velvet Crush, a striking new dahlia bred by PanAmerican Seed and exclusively supplied by Florensis. This unique variety combines near-black leaves with large 10–13 cm double flowers in rich velvet purple shades with a soft colour gradient. The dark foliage, impressive flower size, and fully double blooms create an exceptional contrast and deliver bold summer colour in borders and containers. A premium variety with instant visual appeal, Dalina® Maxi Noir Velvet Crush offers excellent retail impact and long-lasting consumer enjoyment. Its floriferous habit and continuous flowering ensure reliable performance throughout the season, making it a standout choice for patios, gardens, and modern outdoor living spaces.

Origanum dictamnus

French Flair

Selecta one

Bring a Mediterranean touch of colour and ease to any space with Origanum French Flair — a compact perennial that delivers a continuous floral display from late spring through autumn. This pillow-shaped plant forms a bushy mound covered in abundant violet to deep purple flowers, brightening up any urban space. Exceptionally heat tolerant and naturally floriferous, it maintains a neat appearance throughout the season, with long-lasting blooms that stay attractive on the plant for extended periods. For retail and consumers, Origanum French Flair offers strong shelf life, high visual impact, and reliable garden performance, never losing its Mediterranean charm. Highly attractive to pollinators and easy to grow, it thrives in pots, borders, and urban gardens, bringing lasting colour and a relaxed Mediterranean feel to any outdoor setting.

Petunia

Tea Rosette Blend

Beekenkamp Plants

Celebrate connection and shared moments in the garden with Petunia Tea Rosette Blend, a variety inspired by the warmth of afternoon tea and the beauty of friendship. It features soft creamy petals with a deep purple-pink centre, creating an elegant bicolour flower that gently evolves through the season. Like a perfectly balanced tea blend, its colours harmonise naturally, bringing a fresh, refined look to pots, baskets and balconies. Part of the compact Tea-line, Rosette Blend naturally forms well-shaped plants without pinching. Its day-length neutral character ensures reliable flowering regardless of the season, while the quick flowering habit delivers fast colour. Designed for efficiency, Petunia Tea Rosette Blend allows for a high number of plants per square meter. Rosette Blend keeps flowering in challenging conditions, such as rain, maintaining fresh, attractive blooms without extra care. This makes it a dependable choice for retail and ensures easy success for consumers in any outdoor space.

Salvia nemorosa

Salute® Lavender

Dümmen Orange

Elegant colour and strong garden presence come together in Salvia Salute® Lavender, a brand new perennial salvia that brings soft tones and bold contrast into balance while attracting pollinators in the garden. This upright growing plant produces lavender-pink flowers held above deep burgundy calyces, creating a striking two-tone effect. Naturally well-branched, it delivers excellent flower coverage during the season and reliably flowers again after cutting back. For retailers and consumers, Salvia Salute® Lavender offers strong shelf appeal and dependable garden performance. Its abundant flowering, uniform habit, and pollinator-friendly blooms make it a valuable addition to sustainable plantings, while its ability to rebloom and maintain structure provides long-lasting colour in borders, containers, and landscapes with minimal maintenance.