The final session in GIMA’s autumn/winter programme of Knowledge Exchange Workshops will be a special session entitled ‘Key Account Management’ taking place on 12th December.

Places are filling up fast, so interested parties – both GIMA members and non-members – are invited to secure their place now to avoid disappointment.

This special workshop will be led by corporate training specialists, Cedar Associates, and will help delegates to differentiate between ‘Account Management’ and ‘Key or Strategic Account Management’.

The workshop will encourage attendees to utilise a range of skills to maintain and develop relationships with customers to expand revenues and the worth of the accounts they manage, whilst also working on ways to retain and defend their accounts from competitors.

Topics covered during the day will include how to successfully build relationships with clients, complaint and challenge resolution, tackling ‘beyond sales’ issues, spotting opportunities, growing accounts, and ways to influence your own organisation to help match your customer’s needs.

All GIMA Knowledge Exchange Workshops will take place at Horticulture House, Didcot, OX11 0RN.

Further information about Knowledge Exchange workshops can be found at www.gima.org.uk. Open to both members and non-members, GIMA is urging interested parties to secure their place now as space is limited.

Bookings can be made for individual workshops (GIMA Members: £195 + VAT / Non-members: £225 + VAT) or as a suite of two or more places (GIMA Members: £175 + VAT / Non-members: £205 + VAT).