The nights are drawing in, Christmas is on its way, and you know what that means? It’s Poinsettia time! Once seen as old-fashioned and difficult to care for, the UK is now seeing a major Poinsettia revival which you can be part of.

Now into its second year of EU funding, the pan-European Stars for Europe campaign to promote Poinsettias is going strong, taking every opportunity to remind consumers how stylish, versatile and essential to Christmas they are.

You’ll be seeing a lot of them in the consumer press this year – national papers, glossy magazines, and lifestyle blogs. Pretty soon, everyone is going to want one, and Stars for Europe have numerous ideas and free tools for you to use to help them fly off the shelves.

Check out the Stars for Europe website: http://www.sfe-web.com/en/index.html. You’ll find galleries of inspirational images and a brand new training film for building eye-catching Poinsettia displays in garden centres, shown below:

There’s professional-looking POS material you can customise with your own logo and message, as well as loads of great advice on how to care for the plants, making sure your Christmas display is filled with Poinsettias in all their glory.

Brand new this year, you’ll find downloadable press releases on how to care for the plants which you can amend with your own details and send to your local media, giving them a great seasonal article with local expert opinion. Local papers often pick up on this sort of thing, especially if you include a gorgeous, high-res image. There are plenty to download on www.stars-for-europe.com.

There’s also a wealth of materials to add some movement and sparkle to your website, including banner ads, videos to embed, and fun online games. And if you don’t yet have a website, Stars for Europe even have easy-to-follow guidelines for building one!