La Hacienda – part of the AMES UK family of brands – is getting ready to fire up the grills and firepits at Glee this year, in the perfect showcase of how retailers can light up their profits in the coming season.

For over 30 years La Hacienda has been delivering the best that the outdoor heating category has to offer, and this legacy is set to continue at Glee on stand 6C40-F41 within a stunning theatre display that will showcase key highlights of the La Hacienda portfolio. From a comprehensive product range to new point of sale, there is plenty for retailers to access to ensure their 2024 outdoor heating offering is a true stand-out and perfectly stocked to optimise outdoor entertaining sales opportunities.

The only product portfolio you need

From firepits and fire baskets to chimeneas, pizza ovens and an electric heating offer like no other, La Hacienda is the go-to brand for all things outdoor living. The full offering will be promoted at Glee, with the team on-hand to explain the many unique features and benefits that are unique to the brand, whilst retailers can get up close and personal with products of interest. Look out for classic bestselling designs, plus contemporary styles that are driven by the latest consumer trends with sleek lines, patinaed finishes and multi-function models.

Merchandising to entice

At Glee this year, La Hacienda will form part of the wider AMES UK stand, with a central theatre display that will demonstrate how impressive the full portfolio can look when merchandised and coupled with the eye-catching orange branding synonymous with La Hacienda.

This theatre display area will include many of the new merchandising displays that have been created ahead of the 2024 season, including the new half-pallet FDSU units to support the extended electric heating offering. Look out for new lifestyle imagery and updated digital assets that have been put in place to help retailers to educate and inspire consumers via social media and in-store.

Get ready for Fire, Grill & Chill

Finally, in an exciting move, La Hacienda will be joining the Glee Fire, Grill & Chill area within its new location at the entrance to halls 6-8 and hall 20. This live demonstration area will be home to several La Hacienda products including the Pittsburgh Firepit with Tripod, the Lorenzo Pizza Oven and deep bowl firepits, with the fires burning on all three days of the show. Showcasing the best these products have to offer will be street food experts at Hangry Street, who will be cooking up delicious food on them three times a day so don’t miss out on this mouth-watering extravaganza.

Don’t miss out

Don’t forget, with La Hacienda forming part of the AMES UK family of brands, a visit to the stand at Glee will also offer invaluable insight into complementary brands including Kelkay, Apta, Woodshaw and Easy Fountain. With so much on offer, a visit to the AMES UK stand is a must for any buyers wanting to add value to their 2024 offering. Find out more by visiting the team on stand in hall 6, stand C40-F41.

To find out more about the AMES UK family of brands please visit https://ames-uk.com/