With support in place from the garden industry, the focus of the new ‘Love the Plot You’ve Got’ campaign switches to the consumer this month.
The promotion hits the road for a tour at events and cities around the country from 20 March, with the inaugural roadshow at Good Life Live at Alexandra Palace.
The promotion is designed to help and inspire 30-45 year olds who have access to a garden or outdoor space but don’t currently make great use of it. Industry research has revealed that skills and knowledge once handed from one generation to another are being lost, and that while lots of people want to improve their outdoor spaces and environment, a lack of knowledge and confidence is holding them back.
Visitors to the Love the Plot You’ve Got Roadshow will meet friendly advisors who will provide them with easy to understand, jargon-free information and achievable and realistic advice on how to transform their outdoor living spaces, small or large.
Love the Plot You’ve Got advisors will be on hand with four specially constructed show gardens, replicating the size of an average UK back garden, and also a balcony garden feature to provide inspiration, advice and demonstrate different ways of turning a neglected outdoor space into a haven for relaxation, entertainment and fun.
The Roadshow will showcase a patio garden and an edible garden, which will be ornamental with edible flowers mixed among some very attractive vegetables. There will be a container garden which makes use of raised beds and portable planters that can be moved between properties, ideal for people who are currently renting. There will also be a feature balcony gardening so no-one need miss out, whatever the size of their outdoor space.
The events will be supported by horticulturalist, broadcaster and TV gardener Chris Collins, who will provide tips and demonstrations including planting a hanging basket, seed sowing, day to day gardening advice and free interactive kids gardening activities to inspire the next generation.
The roadshow will be visiting city centre venues, home & garden shows and selected garden centres:
20-22 March:, Good Life Live, London
18-19 April: ,Scotsdale Garden Centre, Cambridge
25 – 26 April: Webbs of Wychbold, Worcestershire
2-3 May: Cardiff (tbc)
8-10 May: Garden Show Ireland, Belfast
23-24 May: George Square, Glasgow
29-31 May: Gardening Scotland, Edinburgh
June: Garden centres (to be announced)
17-20 July: Home and Garden Show, Stratford upon Avon
To find out more contact Garden Industry Marketing Board campaign manager David Arnold (07876 643638, email: daaltd@virginmedia.com)
