The CHA is offering companies the opportunity to promote their products to buyers at IPM Essen via a brochure display, displayed prominently on the UK industry information stand in Hall 7 of the show.

IPM Essen is the international trade fair for plants and the world’s leading trade fair for horticulture.   It is the only specialist trade fair of its kind to cover the entire value chain of plants, including production, technology, floristry, garden features and point of sale.

No other plant fair offers trade visitors such a comprehensive market overview. 1,538 exhibitors from 46 nations and over 54,000 visitors from all over the world attended the 2020 edition of the show with around 40% of these coming from outside Germany.

The 2023 IPM will bring an exciting additional promotional opportunity for UK exhibitors: every year, IPM invites a country to work in special partnership with the organisers and this year Great Britain is the focus.  

The CHA, with the support of the British Embassy and DIT, is organising a UK-themed opening ceremony, entrance displays, conference programme focusing on the UK commercial horticulture sector and cultural events, including an official reception for buyers and UK suppliers. 

A prominent area of the CHA UK information stand has been allocated for the brochure displays, drawing the attention of passing buyers and those buyers visiting the CHA stand, which will be manned by the association’s team who will collect sales leads and pass these on to all participants immediately after the fair.  

The CHA will promote the British group of exhibitors via a printed and online preview and as part of the brochure display package, your company logo will appear in the Brochure Display section of the preview, which will be sent to named buyers in advance of the exhibition and be available on the stand. 

If you are looking to sell into the world’s plant sector and want to take advantage of the promotional opportunities given by Great Britain’s partner country status and all the benefits that this brings to the British pavilion, please contact CHA by e-mail as there are limited brochure display spaces available. 

Space for up to an A4 brochure display on shelf or literature rack plus your company logo in the British Group Exhibitor Preview is £399 plus VAT for members and £499 for non members. 

Companies should contact Emma Brazier on emma@cha-hort.com or on 01959 587446 to book one of the brochure display spaces. 

Further information on the CHA is available at www.cha-hort.com