Vitax has announced an exciting new partnership with gardening for health charity – Thrive.

A national charity working across three centres in London, Birmingham and Reading, Thrive is a leading provider of Social and Therapeutic Horticulture in the UK, delivering training for professionals and a range of programmes to support people experiencing ill health, disability or disadvantage.

Improving people’s physical, mental and social health through gardening, over the next 12 months the new partnership will see Vitax support Thrive’s Life Changers programme in Birmingham.

Commenting on the collaboration Anja Gooding, Vitax’s CEO, says: “Thrive is a fantastic charity and we are particularly thrilled to be able to support the Life Changers programme in Birmingham.

“Gardening has the power to transform lives and the charity's focus on Social and Therapeutic Horticulture not only helps to improve mental health, but enhances physical wellbeing and fosters a sense of purpose and social inclusion.

“We are excited to work with Thrive to witness the positive impact the programme will have on both individuals and local communities, and the far-reaching benefits gardening can bring.”

Thrive’s Life Changers programme provides a vital lifeline to people living with a life changing illness, injury or long-term health condition, or who have experienced a life changing event, such as those recovering from a stroke, cancer, surgery or living with diabetes, multiple sclerosis, long covid or other health conditions.

Already delivering the Life Changers programme in London and Reading, Vitax’s generous backing has enabled the charity to expand this life changing work in Birmingham, reaching more individuals who need it most.

Ben Thomas, CEO of Thrive, says: “We’re proud to partner with Vitax to deliver our Life Changers programme in Birmingham.

“As a long-established, family-owned company with a deep commitment to gardening and the environment, Vitax shares many of the values that underpin our work, from promoting wellbeing through nature, to ensuring that gardening is accessible and meaningful to everyone, regardless of background or ability.

“With Vitax’s support, we can reach more people in Birmingham who are facing challenges, and together we can help to rebuild confidence, develop new skills, and find renewed purpose through therapeutic gardening.”

Vitax’s ongoing mission is to promote horticulture and produce premium-quality products that nurture and protect the growing environment.

This partnership with Thrive extends that mission beyond gardens to the wider community, helping to bring the joys and benefits of gardening to even more people.

For more information about Thrive, visit http://www.thrive.org.uk