Roundup's £2m communications campaign already paying off

Roundup are reporting huge increases in sales as their £2 million consumer communications campaign is now well underway.

And GTN Bestsellers can confirm that the main focus of the campaign – Roundup Gel – has had a particular good sales week as it moves up to second in the Garden Products chart...

The campaign is aimed at gaining high presence on National TV, in national newspapers, gardening press, and online advertising and search.

The results are already showing, with a huge increase in sales, which has no doubt also been boosted by the spell of warmer weather.

The campaign will be focusing primarily on the award winning Roundup Gel, which was launched in 2011, and delivered record sales throughout 2012.

A refreshed Pump ‘N Go advert will also be running throughout the prime gardening season, showcasing the product as well as the cost-effective Pump N Go refill.

The Roundup Academy - a web based training programme designed to provide retail staff in garden centres and retailers with a better understanding of weed control - has now been launched for 2013.

Roundup have also produced a new website offering a refreshed, modern and clean look and making it easy for customers to navigate and find what they are searching for.

The brand is also adding consumer engagement activity to it's multimillion pound campaign with a presence at five major gardening shows.