Jardinopia, the company that brought the popular Potty Feet™ to the market, has confirmed they will be launching a new brand at this year’s Glee (10th – 12th September, NEC Birmingham) – introducing Cane Companions™.
As part of their long-term business growth strategy, Cane Companions™ is just the start of Jardinopia’s plans to bring more innovative brands to the garden and gift retail sector in the coming years. This growth is underpinned by the company’s aim to bridge the gap between garden sundries and gifting, by creating ranges that drive more impulse sales and will see consumers selecting traditional gardening products as popular gift ideas.
Cane Companions™ will offer beautifully crafted ‘cane toppers’, that draw their inspiration from Potty Feet’s ™ popular animal, wildlife and bird designs. The GLEE launch will see 14 designs initially made available, including fairies, owls, mice, bees, dragonflies, cats and dogs. Each Cane Companion™ design will be presented in gift packaged sets of three and will offer a more design driven alternative to traditional cane toppers, in much the same way as its sister brand Potty Feet™ did in 2018/19.
Each Cane Companion™ is manufactured from a special formula of polyresin and crushed stone for a hardy and long-lasting design and will benefit from a traditional antique bronze finish. A special silicone insert has been added internally, ensuring a secure fit on canes of varying sizes, and making them more secure in windy weather. Each Cane Companion™ topper will be frost proof and UVA resistant.
Jardinopia’s Tony Barnett said: “Cane Companions™ represents an exciting time for both Jardinopia, and also the wider garden and gift retail market. Traditional gardening sundries are rarely viewed as the ideal gift solution. However brands such as Cane Companions™ and Potty Feet™ have been created to blur these lines. From gift oriented and easily postable packaging, to merchandising displays that ‘fill the table’ we are able to offer a full range of products and brands that capture the eye in the retail setting and help to drive category growth. We’re excited to share this new brand with customers new and old at Glee next month.”
The launch of Cane Companions™ is just the start of Jardinopia’s ongoing adventure, which will see more than 10 exciting garden gifting brands under development join the portfolio in the coming seasons. A new global licenced range with Aardman will boost the Potty Feet™ offering, featuring the beloved characters of Wallace, Gromit and Shaun the Sheep. The forthcoming Spring Fair exhibition (2nd – 6th Feb, NEC Birmingham) will also see an additional global licence launch – full details of which are under wraps until the show.
Jardinopia continue to support their chosen charities, with 10% of their profits going towards worthy causes.
To find out more about Jardinopia and Potty Feet™ please visit www.jardinopia.com, and join them and the Aardman characters on Glee Stand 6S81. Please also visit www.aardman.com to find out more about this British institution.
