The government’s target of 200,000 new homes will spark a patio garden boom, says Ball Colegrave.

The company describes the patio gardening trend, which is already under way, as “one of the greatest business opportunities our industry will experience for some time”.

“The typical home gardener visiting your garden centres is likely to be getting younger; they buy with their eyes, look for easy, fashionable and colourful garden solutions and are more typically cash rich, time poor,” the company said this week. 

To encourage retailers to capture these extra sales, Ball Colegrave have again teamed up with Hortipak to produce a ‘Trends Garden Decorators Guide’ that sets out an easy, step-by-step guide on how to transform seasonal plant displays into a powerful selling area that home gardeners customers will love.

Garden centres simply choose a colour theme garden style, pick a selection of varieties with their grower from any of the company’s colour plant collections and create their own personalised POS display with the help of POS materials from Hortipak

You can see a full range of the ‘Trends’ colour themed gardens and plant collections at www.ballcolegrave.co.uk/retailers/_trends.aspx or email them (info@planttrends.com) for advice or to book a visit from their experts.

More retail ideas will be available at the Ball Colegrave 2016 Summer Showcase (11-29 July).

The company’s newly-published Spring Additions brochure includes more than 100 new introductions that do not appear in the 2016 Plant catalogue. Copies are available to download from this link: http://www.ballcolegrave.co.uk/virtual/2016Colgrave_Spring_Additions/index.aspx