The managing director of Burgon & Ball, winner of two successive Sword of Excellence honours in the annual GIMA Awards, reveals the secrets of the company’s success in the August issue of Garden Trade News.

MD Heather Culpan says they include:

• Innovating new products from scratch
• Thorough field testing
• Delivering genuine benefits for end users
• Eye-catching presentation
• Unique point of sale ideas

“We regularly walk around garden centres challenging ourselves to see if we can come up with a way of making an everyday product a little better,” she says.