Lily's Kitchen story creates a frenzy on Twitter
A story about Lily's Kitchen pet food, which appeared in our sister enewsletter Pet Trade Xtra, created a mass of interest on Twitter after TV presenter Kirsty Allsopp tweeted: "Very interesting points made. @lilyskitchen defends decision to sell new range in Tesco."
In the story Henrietta Morrison, managing director and founder of Lily's Kitchen, defended the company's decision to launch a new range called Lily's exclusively in Tesco following criticism from independent pet retailers.
"It’s about time we stood up for ourselves and stopped apologising here at Lily’s Kitchen," Henrietta told Pet Trade Xtra.
Kirsty Allsopp's tweeting helped to boost insterest in the story, which has become the most read item ever with more than 1,500 clicks.
|
