Pelargonium for Europe (PfE) – the European-wide marketing initiative dedicated to promoting pelargoniums to retailers and consumers – has launched a new-for-2023 resource library, full of free, downloadable promotional materials for retailers to use in-store and online.

Suitable for use both indoors and outdoors use, the PfE resources can be used at the store entrance, by the till or next to the geranium display. Downloadable content includes banners, posters and POS materials, designed to create instant advertising solutions for garden centres, florists and specialist plant retailers. 

Social media posts are also available to download for those wanting to drive sales of pelargoniums via their digital platforms.

To use, retailers need to simply download the high-resolution materials in PDF and have it printed by a company of your choice. Want bespoke materials? Download our free high-res photos and create it yourself. If you don't have a graphic designer, try using tools like Canva. 

Please visit https://www.pelargonium-trade.com/resources-uk to start downloading.

For more information and images of geraniums visit: www.pelargoniumforeurope.com

Publication is free of charge with photo credit: "Pelargonium for Europe". Please send us a copy.

Pelargonium for Europe

Pelargonium for Europe is the marketing initiative of European geranium breeders Dümmen Orange, Elsner PAC, Florensis / P. van der Haak Handelskwekerij, Geranien Endisch, Selecta One and Syngenta Flowers. The initiative was founded in 2016 with the aim of promoting and securing long-term geranium sales in Europe. Its activities began in 2017 and in Germany, Austria, France, Italy, the Netherlands and Poland, activities are supported by the EU as part of the “Europe in Bloom” campaign.