With an eye catching display that immediately drew the attention of consumers, Bellis Brothers Farm Shop and Garden Centre in Wrexham has been named the winner of the Baby Bio/EPIC merchandising competition.
Planters Garden Centre came second and Langlands Garden Centre at Shiptonthorpe third with Garden Wise, Secretts Garden Centre and Sunshine Garden centre all being commended. All have been rewarded with Family Preview Screening Tickets, which include ‘fun in the foyer’ and the chance to be the first to watch the movie EPIC.
Baby Bio has teamed up with what’s expected to be the hit movie of 2013, EPIC, in a high profile brand partnership. From 20th Century Fox and the creators of Ice Age and Rio, EPIC, which opened nationwide earlier this week, is a 3D CG action-adventure comedy that reveals a hidden world unlike any other. To celebrate, Baby Bio is giving gardeners the chance to win their very own EPIC Adventure and the merchandising competition was designed to encourage retailers to make the most of this potential to increase footfall and boost sales.
The judges – Pat Flynn of Garden Trade News, Baby Bio Product Manager Alison Mulvaney and Bayer Garden Sales Manager Scott Williams – assessed the entries on creativity and the imaginative use of the point of sale materials combined with the likelihood of the display to drive sales.
“All the entries were good but these three stood out,” explained Alison Mulvaney. “Their use of the point of sale material was impressive as was the way they displayed the product. They also wove in the story of the film and the EPIC Adventure ahead of the lucky winner of the consumer competition.”
EPIC tells the story of an on-going battle deep in the forest between the forces of good and evil. When a teenage girl finds herself magically transported into this secret universe, she must band together with a rag-tag team of fun and whimsical characters in order to save their world … and ours. The film’s trailer is in cinemas now.
The prize for the consumer who wins the EPIC Adventure is an incredible family holiday for four to Thailand. The trip will start with five nights at the beautiful resort of Phuket before being swept away by a private driver into the jungle for a further two nights. While staying in a treehouse in the Khao Sok National Park, the winner and their family will go on an elephant ride and take a guided jungle trek where they may encounter local monkeys and tropical birds.
