After a disappointingly cold Mother’s Day, Garden Re-Leaf Day is the next great opportunity to get sales going this season.
GTN Bestsellers data shows that while garden centre transactions increased week on week, the cold weather certainly took any potential shine off Mother’s Day with sales down 12% on the same week last year and gardening sales – such as composts and veg plants – down by up to 40% as gardeners stayed in the warm and didn’t venture outside.
That means we need to hang our hats on the next few weeks leading up to Easter and Garden Re-Leaf Day on March 27th is the next great opportunity to make some noise and give your customers an extra reason to come to your centre.
The Briers Greenfingers Gloves and the #Glovie world record attempt is one of the easiest ways to get an extra crowd into your centre at 11:00am next Friday so you should start promoting that now.
The Briers Greenfingers Gloves are already rasing plenty of money for Garden Re-Leaf Day – they are this week’s highest new entry in the GTN Garden Products chart at number 13!
To find out more about Garden Re-Leaf Day and how you can join in, call the Greenfingers team on 01494 674749 or visit www.greenfingerscharity.org.uk
If you would like supplies of the Briers Greenfingers Glovies which raise money for Greenfingers with every sale you should contact sales@briersltd.co.uk or call 01963 269077.
GTN Bestsellers Top 50 sales volumes compared to the same week last year...
- Garden Products – down 16%
- Veg-2-Gro Products – down 43%
- Growing Media – down 32%
- All items index – down 12%
To subscribe to GTN Bestellers email karen.pfeiffer@tgcmc.co.uk