In This Issue
Who are the latest businesses to take on former Wyevale centres?
Can Hansa Animatronic Reindeers save Christmas?
Four weeks to make or break the year
More new products from Wildlife World
Houseplants provide seasonal sales increases
Nursery Supply Show finds new home at Stoneleigh Park
RHS and Half Moon Bay announce new Shruti collection
Highfield Garden World take part in Purple Tuesday
Thetford centre in fake banknotes scam
Too much plastic say gardeners - and pots top the list
Commercial nursery Johnsons named as 'top business'
Mr Fothergill’s staff ‘smarten up’ for Children in Need
Santa’s grand arrival at Squire’s Garden Centres
Outdoor plant sales are the highlight in October
Gardening and wildlife go together says HTA report
Field Sales Representatives
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Garden decorations are a hit, says GTN Bestsellers
Manure leads the way for growing media sales
Are you ready for the Christmas rush?
New communications agency launches with gardening industry background
SBM Life Science and E. P. Barrus join forces to offer new merchandising service
Ferry Breugem joins Smiemans Projecten team
Darlac appoints new agents
Dutch exports to UK fell in hot summer of 2018
Young Horticulturist of the Year contest launched
Keep the centre safe during winter weather
The best of last week's
Five more garden centres sold by Wyevale
Notcutts and Thurrock GC cancel reindeer over welfare worries
Winter is in the air. Will it spark a rush for Christmas?
Personalisation now a key retail strategy says expert at HTA-GIMA event
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Supervisor reaches final of Catering Rising Stars initiative
Casual Dining show announces more Keynotes – including Pizza Hut UK’s CEO Jens Hofma & Mowgli founder Nisha Katona
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Gardening and wildlife go together says HTA report

The assumption that gardeners and wildlife lovers go hand in hand looks to be a safe one, according to the latest HTA Market Information special report...

 

The feature explores the crossover in demographics and interests between keen gardeners and those who love wildlife and looks at how the industry can tap into this.  It also highlights some garden businesses who are already working with their local Wildlife Trust.

 

People who regularly do gardening as a hobby or get a good deal of pleasure from their gardens are more likely to enjoy learning about nature and wildlife than the general population.

 

* 24% of keen gardeners usually watch environmental/wildlife programmes on TV

* 47% of keen gardeners bought wild bird food in the last year (versus 24% of the general population)

* Gardeners are twice as likely to be a member of a wildlife or animal trust

* 46% of garden lovers agree they would never buy toiletries or cosmetics that were tested on animals.

 

The hedgehog design on the HTA’s National Garden Gift Card continues to sell more than all the other designs put together.

 

People with an interest in wildlife are more likely than average to get a good deal of pleasure from their gardens or regularly do gardening as a hobby. The report finds that the average British adult spends £87 per year on the garden, but the average garden spend amongst Wildlife Trust members is more than twice as high.

 

While only 17% of HTA members are currently working with their local Wildlife Trust, 55% are interested in doing so.

 

Key benefits of such collaboration include:

  • Showing customers that you are supporting a cause that is important to them
  • PR and brand awareness – helping to reach larger new audiences
  • Education for business and staff alike which can be passed onto customers

The report includes case studies with: Black Birches Garden Centre and Shropshire Wildlife Trust, Squires Garden Centres and Surrey Wildlife Trust, Bosworth’s Garden Centre and the Wildlife Trust for Bedfordshire, Cambridgeshire & Northamptonshire.

You can download the full report here.

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