Messe Frankfurt, organisers of Ambiente, Christmasworld, Paperworld and Creativeworld, have confirmed that due to the exponential worsening of the pandemic situation worldwide, and tightened travel and contact regulations, the shows, due to take place in January and February, have been cancelled.
“This decision was anything but easy for us,” confirmed Detlef Braun (pictured), Member of the Executive Board of Messe Frankfurt. “However, in agreement with large parts of the industries represented at the fairs, it is now our responsibility to take this difficult step. The last few months have been characterised by optimism, energy and ideas to give Ambiente, Christmasworld, Paperworld and Creativeworld a successful new start after the compulsory break in 2021.”
Continued Detlef: “Since the trend-oriented order cycles of the international consumer goods industry require an annual event at the beginning of the year, a shift to the second half of the year would not meet the needs of the exhibiting companies and visitors.”
Plans for 2023 will be announced at the beginning of February 2022.
Meanwhile, Messe Frankfurt has been actively helping retailers with Nextrade and Conzoom Solutions, an information platform for the global consumer goods sector.
“A second year without appropriate ordering, inspiration and networking formats poses considerable and, in some cases, existentially threatening challenges for retailers worldwide,” Detlef explained.
“With our digital offers, we are specifically supporting our partners in industry and trade in this volatile situation. In addition, we will continue to put all our energy and optimism into safe and promising trade fairs. Because there is no substitute for meeting in real life.”