Former HTA PR executive Cassie King has joined Hornby Whitefoot PR as an account director.

Cassie has a wealth of experience within the horticultural and garden retail market, having worked for the HTA for the past six years.

She will help the agency’s managing director Kimberley Hornby and PR account manager Robbie Cumming to develop and grow the success of PR strategies a string of brands, including Glee, GIMA, Garden Re-Leaf, Briers, Johnsons Lawn Seed, Deco-Pak and Smart Garden Products, amongst others.

Kimberley Hornby said: “Cassie joins us at a time of significant growth. Her knowledge and fervour for both the industry, and what we do as a business, is infectious and I have no doubt she is the right fit for both us, but more importantly for our clients.”

Hornby Whitefoot PR focuses on the garden, home and lifestyle industries, with a particular specialism in the garden retail market.

Information:  email here or call 01604 373700.