In This Issue
Voting has started for The Greatest Christmas Garden Centre teams
Sponsors line up prizes for the winners of GTN's Greatest Christmas Awards
Explosion in flea population
Anatomy of a Product: Firestorm Heaters
Westland-sponsored Rising Stars finalists announced
Robert Hillier hands over to the next generation
Sarah Raven acquires Taylors Clematis in landmark expansion for brand
Blue Diamond shortlisted in Retail Week Awards 2024
Garden centre group saves over 10,000 meals from going to waste
Bradford Garden Centre group wins National Sustainable Catering Award
Elements of Fragrance launches new range to support Greenfingers
Needlefresh and David Domoney shares videos on growing popularity of Fraser Fir
British Garden Centres launches its new festive advert
Wyevale Nurseries’ salvias raise £1,600 for Perennial charity through garden centre sales
GIMA confirms its 2023 Greenfingers fundraising total
Recognition for vital horticulture sector: House of Lords report highlights industry’s value
Notcutts Highly Commended at PlanetMark Annual Awards
Staff rate Notcutts as Best Employer in regional awards
‘Spooky Halloween Walk’ raises over £1000 for Wales Air Ambulance
Source Home & Gift partners with Retail Economics
Beautiful Borders applications open for BBC Gardeners’ World Events
Firms join forces for 'Future of Plant Retailing' event
Broaden your offer with LifestyleGarden ‘mix and match’
Have you seen the new AMES Companies trade portals?
The complete Glee New Product Showcase Directory - GTN Magazine latest issue on-line now
Bestsellers Top 50 charts every week
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Josh to speak about ‘The Future of Garden Retailing’ at GCA Conference
Pleydell Smithyman continue to develop their team and services
Henry Bell appoints a new National Sales Manager
Soft fruits supplier James McIntyre & Sons join Joy of Plants’ ‘PlantShare’ library
BHETA recruits Lee Martin as Sector Manager for DIY and Garden
FleuroStar winner Sundaville Double Blush Pink fully on track
HTA joins forces to call for Scottish rates freeze
New £300,000 'Nature Hubs' grant fund launched to support community green spaces
RHS announces winners of Partner Garden of the Year
South Leeds garden centre adds ice rink to list of seasonal attractions
GCA’s GROW course on In-Store Security is now live
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Millbrook’s Tammy Woodhouse & Greenfingers’ Linda Petrons poised to give ‘Most Jumperful Time of the Year’
GRIDSERVE Electric Retail Hub opens at Dobbies Leicester
Christmas displays return to The Gardens Group, with sustainability at the heart of the festivities
Dobbies helps shoppers find their “Christmust” in new festive campaign
Wheelie Klips wins national award
ecofective® Organic Superfood Ideal for Peat Free Compost Wins Sword of Excellence
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Elements of Fragrance launches new range to support Greenfingers


Home fragrance specialists, Elements of Fragrance, has confirmed a new range of home scents will launch later this year and will exclusively raise funds for the children’s hospice garden charity, Greenfingers.


The new range, entitled ‘Elements of Garden’, will bring to market a stunning range of wax melts, oils, reed diffusers, candles, room sprays, sponge soaps, bath bombs, shower steamers and even fragranced carpet sprinkles. Inspired by the fresh scents of the English garden and orchard, the Elements of Garden will feature 12 scents, including six fruity aromas for the bath and body collection.


Reminiscent of days spent in the great outdoors and inspired by the nation’s love of gardening, these products are the perfect fit for garden centres and their consumer demographic, with repeat sales and gifting potential making them the perfect year-round seller. As such, these are products that have what it takes to continually boost Greenfingers’ fundraising total, with Elements of Fragrance confirming that 10% of every item sold will be donated straight to Greenfingers and is keen to develop a long-term fundraising plan with the charity.


To celebrate the launch and to kickstart the fundraising journey, Elements of Fragrance has revealed three new merchandise stand deals that are designed to help retailers optimise sales. For an extra pre-Christmas boost, all orders placed before December 31st will see retailers receive free testers to further entice shoppers instore.


Speaking about the new partnership, Mathew Thomason, Director at Elements of Fragrance said: “I’ve been active within the garden retail sector for over 20 years and have always seen how the Greenfingers Charity has been embraced by the industry. With Elements of Fragrance, I am in a position where I can fully support the charity, with this special garden-inspired collection the perfect way to kickstart this new partnership. I am excited about getting started and truly hope that our efforts will go a long way in supporting the charity in the amazing work they undertake at children’s hospices across the country.”


Linda Petrons, Director of Fundraising and Communications said: “On behalf of all of us at Greenfingers, we’d like to say a huge thank you to Mathew and his team for choosing to support our work. I have been lucky enough to have a sneak peek of the Elements of Garden collection and it is just stunning. I have no doubt that it will perform superbly in garden centres and in doing so will be a wonderful contributor to our fundraising targets.”


Find out more

To find out how you can start stocking the new Elements of Garden home fragrance range, please visit or email Mathew and the team via


You can also join in the conversation by joining Greenfingers on social media, @GreenfingersCha on Twitter, and @Greenfingerscharity on Instagram and LinkedIn.

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