Lee Squires, a key member of staff at Neudorff since it launched in the UK in 2013, has retired.

As southern area sales manager, he helped establish and grow the Neudorff brand, generating a huge amount of new business, including garden centre groups.

Jude Beharall, Neudorff’s sales director, said Lee had been a great advocate of Neudorff, bringing energy, enthusiasm and passion to his role. “Lee is well respected by our customers and our UK and European teams and we wish him all the best in his retirement,” he added.

Lee named archaeology and fishing among interests he plans to pursue during his retirement

.

Meanwhile, Neudorff’s operations manager Tony Loftus takes on a Midlands sales region that includes Birmingham, Staffordshire, Shropshire, Worcestershire and Warwickshire. Before joining Neudorff Tony was a buyer with a major garden industry wholesaler.

“Tony is well-known within our customer base and has a wealth of experience and knowledge to develop the West Midlands area further,” said Jude.