Blue Diamond, the UK’s largest garden centre group, has announced the acquisition of Holt Garden Centre, located on the Kelling Estate in North Norfolk. This acquisition marks Blue Diamond’s 54th garden centre and further reinforces the Group’s position at the forefront of the industry, with an annual turnover of £400+ million.

Set within the scenic Kelling Estate, Holt Garden Centre has established itself as a highly regarded destination for gardening enthusiasts and visitors alike. Over the past nine years, the centre has evolved into a thriving retail and lifestyle hub, known for its quality offering, strong customer experience, and unique setting.

The acquisition aligns with Blue Diamond’s ongoing strategy of investing in high-quality centres with strong growth potential. The Group is widely recognised for enhancing and developing garden centres into market-leading destinations, combining horticultural excellence with innovative retail and dining experiences.

Commenting on the acquisition, Hayley Robertson, Managing Partner, Kelling Estate, said: “I’m delighted to welcome Blue Diamond as the new owners of the Holt Garden Centre on the Kelling Estate. To attract a best-in-class business operator speaks volumes as to how far the garden centre has developed during our nine-year ownership into a go-to destination in an exceptional position. Alan Roper and his team have great ideas and plans, which we will, as both their landlord and neighbour, watch with interest as they grow the business further. We know the future is bright. On a personal level, I have enjoyed every moment, and I hugely thank the Holt Garden Centre team for all their hard work and effort over the years.”

Alan Roper, CEO of Blue Diamond, added that the Group sees significant opportunity to build on the strong foundations already in place at Holt, further enhancing its offering while preserving its character and connection to the local community.  Alan told GTN Xtra he expects turnover to double from the current £4.8m over the coming years under Blue Diamond ownership, with plants being a major opportunity for growth.