The pioneering technology behind LazyLawn’s top selling product, Wonder Yarn, has been awarded a patent.
The country’s biggest artificial grass brand has been given exclusive rights to use the newly patented technology in the UK.
Wonder Yarn features a ‘W’ shaped yarn with the ability to recover after activity; the shape of the yarn forces the blades of grass to stand upright, making the grass more resilient and giving it the ability to bounce back.
Andy Driver, Marketing Director at LazyLawn, comments: “We are delighted to receive the exclusive rights to use this patented technology to produce our Wonder Yarn turf.
“We have spent a great deal of time working closely with our manufacturer to develop a product that looks and feels authentic, and having successfully created the most realistic artificial lawn on the market, we want to ensure others cannot copy this pioneering design.
“Wonder Yarn has been our top selling product for the last three years and its growing popularity is all down to its high quality and unique design.
“The turf’s ability to bounce back gives it added durability and realism, which is enhanced by the green and beige colour mix of the individual strands; these are made from soft, yet durable polyethylene, and are fully UV stabilised to prevent fading.”
LazyLawn, which is the flagship brand of Evergreens UK, experienced a 25% leap in sales in 2013.
The synthetic turf specialist has already gained a number of well-known fans, including Amanda Holden and Alan Titchmarsh, and is the artificial turf of choice for JD Wetherspoons, Centre Parcs and Selfridges.
LazyLawn was also the first artificial grass brand to ever appear at the Chelsea Flower Show and has installed the Big Brother garden for eight consecutive years.
Find out more about Wonder Yarn by visiting www.lazylawn.co.uk, following @lazylawn or calling 0800 023 2343.